Southwest Airlines 1995 Annual Report Download - page 3

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3
Southwest Airlines Co. is the nation’s low fare, high Customer Satisfaction
airline. We primarily serve shorthaul city pairs, providing single class air
transportation which targets the business commuter as well as leisure travelers.
The Company, incorporated in Texas, commenced Customer Service on June
18, 1971 with three Boeing 737 aircraft serving three Texas cities—Dallas,
Houston, and San Antonio. At yearend 1995, Southwest operated 224 Boeing
737 aircraft and provided service to 46 airports in 45 cities principally in the
midwestern, southwestern, and western regions of the United States. Southwest
has one of the lowest operating cost structures and consistently offers the lowest
and simplest fares in the domestic airline industry. LUV is our stock exchange
symbol, selected to represent our home at Dallas Love Field, as well as the
theme of our Employee and Customer relationships.
Last year, our annual report was the blueprint for building a low fare airline. Two
of our competitors, the United Shuttle and Continental Lite, sincerely flattered us
with their imitations. But thanks to the 20,000 mavericks who work for us, our 24-
year record of success remained intact.
This year, for the first time in our history, we’ve decided to share our Six Secrets
of Success. Now there’s simply no reason why every airline can’t be just as
successful as Southwest Airlines. Except for this: If you want to be THE Low
Fare Airline, you’ll need our remarkable Employees and their unwavering
Southwest Spirit.
Hey, we never said it would be easy!