Sharp 2006 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2006 Sharp annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

SHARP ANNUAL REPORT 2006 14
Create a strong Sharp brand
Brand vision:
“The innovations for changing
lifestyles one after another”
Activities that gain credit with customers and society
Products that reinforce the Sharp brand
R&D
In addition to a focus on
future technology trends,
Sharp conducts R&D that
drives the creation of new
businesses and lifestyles.
“Monozukuri”
(Innovative manufacturing)
Besides advanced func-
tions and features, Sharp
ensures high-quality work-
manship that brings joy and
pride to customers.
Sales activities
Sharp’s sales activities aim
at demand creation, form-
ing new trends in society
and lifestyle.
Quality and support
Sharp impresses with its
product quality and cus-
tomer support which are
beyond expectations.
Contribution
to environment
Sharp contributes to envi-
ronmental protection in all its
business activities with the
aim of being an environmen-
tally advanced company.
Public relations
and advertising
Sharp devises original pub-
lic relations and advertising
campaigns that astonish
and generate empathy with
proposed new lifestyles.
Personnel development
Efforts are made to foster
creative personnel with a
willingness to challenge
new horizons.