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SHARP ANNUAL REPORT 200511
Mobile Phones
Creating distinctive mobile phones through unique devices
Third generation telecommunication services are spreading in populari-
ty not only in Japan, but Europe, Asia and the rest of the world. In line with
this proliferation, sophistication in mobile phones is progressing at a star-
tling pace. High-speed, high-capacity communication enables such func-
tionalities as sending and receiving high-resolution images, playing down-
loaded music and movies and videophone.
In the midst of these advancements, Sharp has released a series of
products equipped with high-resolution CCD camera modules featuring
a 2X optical zoom and auto-focus, and with Mobile ASV LCDs. These
items have received high praise from the market. Going forward, we will
promote the creation of distinctive mobile phones leveraging the compe-
tencies we possess in our unique devices, including LCD panels, CCD
and CMOS camera modules, and flash memories.
We constructed a new central building at our Hiroshima Plant and gath-
ered key divisions such as R&D and product planning there. This has enabled
us to create a system that facilitates much faster development than before.
We seek to increase cost competitiveness as well by standardizing
components, streamlining design and expanding production in China
especially for overseas models.
4
Mobile phones equipped with Sharp’s unique Mobile
ASV LCD and high-performance CCD camera module
CCD (left) and CMOS (right) camera modules for mobile phones
Sharp Business Strategy
Vodafone 902SH
FOMA®SH901iS
FOMA is a registered trademark of NTT DoCoMo, Inc. in Japan and other countries.