Ricoh 2015 Annual Report Download - page 30

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Anticipating future market needs,
we will create a business presence in new areas
New Core Area
Camera business
We sell a variety of cameras that truly excite and
inspire, changing the ordinary into the extraordinary.
In digital cameras, we offer a lineup of models
matched to customer applications, from single-lens
re ex cameras that can be used for professional
purposes and cameras delivering high performance
despite their compact, lightweight design, to action
cameras with excellent anti-shock features and
waterproof and dustproof construction.
We updated RICOH THETA, a spherical camera,
by combining proprietary optical technology with
image processing technology to enable users to
capture the space around them with just one touch.
The new model allows up to three minutes of 360˚
video capture and provides a new image experience
with an even greater sense of presence. We will
continue to offer appealing products that go way
beyond expectations to meet our customers’
ever-changing needs. ➤ WEB 1, 2
Additive manufacturing business
In September 2014, Ricoh embarked on an additive
manufacturing business centering on 3D printers.
Offering time- and cost-saving possibilities through
prototyping and small-lot production capabilities, 3D
printing is attracting interest on the frontlines of
manufacturing and could become a ¥2 trillion indus-
try by 2020. We will apply a professional perspective,
based on experience accumulated Groupwide over
more than 20 years in the use of 3D printers for
product design and technologies for prototyping and
molding to support innovation in
manufacturing at customer sites.
As part of this effort, we
opened facilities—RICOH Rapid
Fab—as hubs for innovation that
will handle 3D printer sales and
provide output services and
consultations. ➤ WEB 3
RICOH WG-M1
Camera can be attached to a
helmet with a special mount,
sold separately
PENTAX 645Z
Hands-on experience class
for children
RICOH Future House
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RICOH WG M1
Eco business
Ricoh is strengthening sustainable environmental
management within the Group and contributing
to a sustainable society through its businesses, seek-
ing to achieve around ¥100 billion in sales from
environment- related business areas by March 2021.
Toward this end, we opened the RICOH Eco
Business Development Center in Gotemba, Shizuoka
Prefecture. Here, efforts are directed toward cultivat-
ing new business areas distinct from existing business
domains, fueled by empirical research into environ-
mental technology, such as energy management,
and the implementation and optimization of reuse
and recycling technology. The goal is to accelerate
the development of environmental technology and
the expansion of environment-related businesses.
Partial operations commenced in spring 2015, with
full-scale operations in 2016. p. 34
Community building
Leveraging its technological strengths and customer
contact capability, Ricoh will help build innovative
communities and also contribute to the develop-
ment and growth of local communities. As part
of this initiative, Ricoh welcomed the opening of
RICOH Future House, a communication complex in
Ebina, Kanagawa Prefecture, in summer 2015. This
facility holds hands-on experience classes for chil-
dren utilizing know-how in technology, development
and design, and through various programs, under-
pins learning opportunities for the scientists and
engineers of tomorrow who will drive manufacturing
industries forward.
By participating in community building, Ricoh will
offer ideas for comfortable living environments and
support for business operations, thereby extending
its new business model to other areas and expanding
the scope of its business pursuits.
We are implementing investment and business development strategies
to build and grow new pillars of business.
➤ WEB 1 Digital cameras: www.ricoh-imaging.co.jp/english/products/
➤ WEB 2 RICOH THETA: www.ricoh.com/technology/tech/065_theta.html
➤ WEB 3 3D printer: www.ricoh-europe.com/products/3D-printers/
For more details
Technological strengths
· · · · · · · · · · p. 34
RICOH Rapid Fab (Atsugi, Kanagawa Prefecture)