Ricoh 2015 Annual Report Download - page 27

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Print volume
Medium to largeSmall
• Downsizing to take on products by competitors
• Work ow connectivity to offset printing
• New business creation for customers in the printing
service business
• Domain expansion in production printing
Products for high-value-added printing
In color production printing, we introduced a model
with white toner and clear toner capabilities, mak-
ing it possible to produce high-value-added printed
materials with high image quality. This model deliv-
ers exponential improvement in the power of
expression possible in colored and clear media, and
its use will certainly elevate the quality of printed
materials. In the color inkjet continuous feed print-
ing system category, we released a product that
addresses diverse printing requirements, from
printed of ce documents such as invoices to direct
mail and other commercial printing, and helps print
service providers expand business and improve
productivity.
Going forward, we will develop products lauded
for high image quality, high productivity and com-
patibility with a wide range of paper sizes in addi-
tion to production of high-value-added printed
materials that open the door to new business
opportunities and thereby support our customers’
business expansion plans. ➤ WEB 1
Expanded sales and service structure,
enriched menu of solutions
Since 2011, Ricoh has maintained a strategic alliance
with Heidelberg Printing Machines AG (Heidelberg),
a German company that leads the offset printing
market, and conducts joint sales activities in more
than 30 countries around the world. Heidelberg
enjoys a high reputation for reliability globally, and
we will draw on this advantage to raise the pro le
of Ricoh-brand products in the printing market and
also utilize Heidelberg’s global sales channels to
extend our reach.
In addition, in  scal 2015, we acquired an
intelligent marketing technologies company and
made strategic investments in companies engaged
in ad marketing services. As a result, we are better
able to support customers in their own pursuit of
improved work ows and management of marketing
assets. Furthermore, the development of a print
server has made it possible to control hybrid offset
and on-demand printing. The Ricoh Group will con-
tinue to provide total solutions, from creating con-
tent to distributing print media, which will help
customers expand their business activities. ➤ WEB 2
• High hardware performance (High image quality,
paper feed capability)
• Low-cost solution
• Complete sales and service network
➤ WEB 1 Ricoh Develops Printer Controller: www.ricoh.com/release/2015/0521_1.html
➤ WEB 2 Strategic alliance with Heidelberg: www.ricoh.com/release/2011/0223_1.html
Competitive advantages in current areas
Competitive advantages in new areas
• Total solutions to help print service providers expand operations
Involved from print content preparation stage
• Support effective approaches for using print media and
creating content
Providing management systems that make operations more ef cient
• Control hybrid offset and on-demand printing
• Content management
Color cut-sheet
high-end printer Color inkjet continuous
feed printer
Wide format printer
New New
Prepress
Work with corporate sales divisions and ad agencies to draft
plans for sales promotion campaigns
Post-ProcessingPrinting Process
Order and Bill Collection Processes
Cooperation
Marketing and consulting Receipt of order/
manuscript
Production
editing Output Post- treatment
Packaging and
delivery
Estimates Orders Input Invoices
Customers’ business domains
Business Strategy
In-house printing Commercial printing Industrial printing
Transaction
printing CRD printing
-s
h
eet
pri
nter
New Priority Areas
Color cut-sheet printer
New Priority Areas
New
Cl ikj
C
o
l
or
i
n
kjet
f
eed pri
nter
Ne
w
A
Areas
Existing Priority Areas