Ricoh 2015 Annual Report Download - page 22

21
Of ce Business Domain
Sales
CAGR
10%
Network system
solutions
Sales
CAGR*2
1%
Office imaging
Network system solutions
Ofce imaging
1,326.2
208.7
1,476.7
308.0
1,509.7
295.4
20152013 2014 (FY)
Turning diverse workplace transformations into business opportunities
*1 Source: IDC’s Worldwide
Quarterly Hardcopy
Peripherals Tracker
2015 Q2; A3 laser MFP/
copier share includes
single-function copiers.
Note: IDC declares a sta-
tistical tie in the hardcopy
peripherals market when
there is less than one per-
cent difference in the unit
shipments of two or more
vendors.
*2 CAGR: Compound
annual growth rate
*3 LP: Laser printer
Yoshinori Yamashita
Director and Corporate Executive Vice President,
General Manager, Business Solutions Group, Ricoh Co., Ltd.
Ricoh core business in period of signi cant change
• Sales of of ce imaging/network
system solutions
• MTP target
Workstyles are evolving, driven by increased
glo balization, growth of emerging economies and
a wider embrace of network technologies, and the
perceived issues that accompany new workstyles are
becoming more diverse. In this environment, the
value that customers seek is shifting from “owner-
ship of products” to “use of services,” presenting
us with untraveled trails to extend our market
presence beyond products to new businesses
derived from services and solutions.
This period of transformation is, from our
perspective, a tremendous business opportunity,
The Ricoh Group has built major strengths: a truly global customer base, close
customer contact with a regional touch, and a worldwide network of sales and
maintenance service providers. As a group, we will draw on these strengths to
enhance our ability to provide products and services that boost of ce productivity at
customer sites using Ricoh-brand imaging equipment, such as MFPs and printers,
while also helping customers across various industry sectors expand sales and
raise the satisfaction level of their own customers, which paves the way to
business success.
• SWOT analysis
and new pursuits not bound by existing methods
for providing products and services are sure to
translate into future growth. The Ricoh Group
will draw on strengths cultivated to date, namely,
technological strengths and customer contact
capability, to generate new value from a customer
point of view.
Of ce imaging and network system solutions
comprise about 80% of sales on a consolidated
basis. With a basic strategy to reinforce and develop
earnings power, we are prioritizing approaches to
raise market share in developed countries and
Domain topics
• Captures No. 1 share worldwide in A3 laser MFP market*1
• Multiplies value to customers through “product + service” emphasis
Strengths
Opportunities
Weaknesses
Threats
• MFP/LP*3 product group
• Global customer base
• Global/local sales/maintenance
service network
• Document-related solution
proposal capability
• Business scale in emerging
markets is small
• Increasing demand in
emerging nations
• Higher demand due to
business expansion drawing
on different products/services
paralleling changes in
workstyle
• Markets in developed
nations are more mature
and competition is fiercer
• Shrinking investment
demand due to cuts in indi-
rect business expenditures
(JPY billion)
For more details
• Technological strengths
· · · · · · · p. 31–34
• Customer contact
capability
· · · · · · · p. 35–38