Ricoh 2015 Annual Report Download - page 11

10
• Raising corporate value
*1 Mission Statement
At the Ricoh Group, we
are committed to provid-
ing excellence to improve
the quality of living and
to drive sustainability.
*2 Vision Statement
To be the most trusted
brand with irresistible
appeal in the global
market.
*3 Values Statement
To be one global com-
pany, we must care about
people, our profession,
our society, and our
planet. We must dedicate
our winning spirit, innova-
tion and teamwork to
sharpen our customer-
centric focus, and we also
must commit to the
highest standards of
ethics and integrity.
Q: What changes characterize the
business environment, and what is the
corporate role in this environment?
The business environment is so different from what
it once was. Society today is beset by population
problems, an increase in the number of disasters
attributed to climate change, shortages of water
and food, and biodiversity depletion—these are
issues with a global impact, and the situation
is further exacerbated by a mountain of social
concerns, notably, poverty and a widening gap
between the haves and the have-nots—arguably,
the negative side of economic growth and
globalization—as well as human rights, natural
resource and energy consumption, and pollution
problems.
Against this backdrop, companies are expected
to assume larger roles as corporate citizens and
wield greater in uence in society. Companies with
deep pockets, skilled human resources, innovation-
driving technologies, and the ability to conduct
business on a global scale are expected to assume
more responsibility and provide speci c solutions to
mitigate the issues that plague society.
I believe what a company needs more than any-
thing else is to be recognized and wanted in society.
Toward this end, at the Ricoh Group, we vigorously
undertake activities to protect the environment and
make the world a better place in our responsibility as
a corporate citizen. With this in mind, we will natu-
rally emphasize solutions to social issues in the course
of doing business and raise our corporate value.
Q: What management goals does the
Ricoh Group aim to achieve?
To contribute to the global environment and pro-
mote a sustainable society, the Ricoh Group must
ensure its own longevity. It is therefore vital that we
raise corporate value to ensure our existence into
the future.
To me, corporate value is a concept that
embodies overall improvement, cultivated as the
Ricoh Group strives to meet the expectations of
stakeholders, including customers, shareholders,
employees and society, by raising their value.
p. 15–18
Shareholders
Continuous growth,
higher market cap
Corporate
Value
Employees
Work that lets all
individuals realize
their full potential
Society
A sustainable world
Customers
Products and services
that inspire success
Q: What is the cornerstone for improving
corporate value?
The RICOH Way is a cornerstone concept shared
by employees throughout the Ricoh Group and
underpins efforts to improve corporate value.
The RICOH Way comprises Ricoh’s founding
principles—The Spirit of Three Loves—and its
Management Philosophy (Mission,*1 Vision,*2 and
Values*3). It is a philosophy and a set of values that
forms the heart of our activities as a corporate
group. It infuses all corporate activity and guides
our decisions and actions to deal effectively with
the complex, high-level issues that we face as a
corporate group.
Amid the great changes transforming the busi-
ness environment, activities based on The RICOH
Way are sure to acquire greater importance as we
draw on the overall capabilities of the Group to
achieve growth.
I believe, with all employees within the Ricoh
Group putting The RICOH Way into practice, we
can continue to provide new value to customers,
play a responsible role in the creation of a sustain-
able society, and boost corporate value as we grow
our businesses. p. 1
Value Creation