Ricoh 2015 Annual Report Download - page 19

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18
Top priority areas
• Improvement of the
agricultural production
process
• Development of the
healthcare environment
• Respect for human rights
• Community development
• Prevention of corruption
• Employment and human
resource development
• Development of
information society
• Raising the next
generation
• Solution for energy issues
• Securing of safe water
resources
• Responses to con icts and
terrorism
• Risk management
• CSR throughout our supply
chain
• Diversity promotion
• Mitigation of and
adaptation to climate
change
• Growth of emerging and
developing countries
• Pollution prevention
• Conservation of biodiversity
• Recycling of resources
• Measures for an aging
society with a decreasing
birthrate
Social value creation
• Materiality matrix
➤ WEB 3 Commitment to social contribution: www.ricoh.com/csr/community/will.html
➤ WEB 4 CSV initiatives: www.ricoh.com/csr/community/value.html
➤ WEB 5 Materiality for the Ricoh Group: www.ricoh.com/csr/strategy/materiality.html
Social contribution activities undertaken
with commitment and responsibility
Within the Ricoh Group, we implement social contri-
bution activities with commitment and responsibility
in focus areas—raising the next generation, global
environmental conservation and community develop-
ment—to address social issues with global impact. In
addition, we have set up a social contribution reserve
system to ensure a stable source of funds for activi-
ties; and with the approval of shareholders, we have
set aside an amount equal to 1% (up to ¥200 mil-
lion) of consolidated pro t after dividends for social
contribution activities. ➤ WEB 3
CSV initiatives
The Ricoh Group has embraced the concept of CSV*
and directs efforts into solutions to areas of social
concern as well as business growth, positioning this
concept as a growth strategy. We will seek solutions
to social issues through technology, products and
services, personnel and other Groupwide resources,
and hope our efforts also lead us to new markets
and new customers and contribute to innovation-
oriented businesses. ➤ WEB 4
We seek to grow the businesses under the Ricoh
Group umbrella while contributing to the sustain-
able development of the environment and society.
Toward this end, we have clari ed issues of
materiality—key social issues—in line with stake-
holder expectations and re ect these issues in our
sustainable CSR and environment-oriented
activities.
In identifying issues of materiality, we evaluate
themes inherent in the creation of a sustainable
society in terms of their importance to the business
activities of the Ricoh Group and the expectations
that stakeholders have for us. The results of our
analysis are used for mapping purposes.
CSR measures laid out in the 18th MTP are
based on these issues of materiality. Going for-
ward, we will set key performance indicators for
each issue and run through a PDCA cycle that
includes reviews at our overseas bases, and thereby
improve our performance even further. ➤ WEB 5
Importance for the Ricoh Group’s business
Efforts are being made to improve the quality of education, as
demonstrated by the use of projectors in the classroom
The Ricoh Science Caravan gives children a look at the fun side
of science
Activities funded by the social contribution reserve
• Donations to the New Technology Development
Foundation (since 1999)
• Forest ecosystem conservation projects (since 1999)
• Ricoh Science Caravan (since 2000)
• Ichimura Nature School Kanto (since 2002)
• Ena-no-Mori (Ena Forest) project (since 2014)
CSV initiatives
• Sustainable environmental management (since 1998)
p. 39–41
• BOP (Base of the Pyramid) project (since 2010)
• Educational support in India (since 2011)
Clari cation of issues of materiality
for mid- and long-term action
Stakeholders’ expectations for the Ricoh Group
* CSV stands for “creating
shared value,” a business
concept introduced by
Harvard professor Michael E.
Porter, a leading authority
on competitive strategy,
and Mark Kramer in a 2006
Harvard Business Review
article. The core concept of
CSV is that the competitive
strength of a company and
the health of communities
around it are inter-reliant. So
by addressing social needs
and challenges, corporations
can create value for their
businesses as well as society.
Value Creation