Progressive 2010 Annual Report Download - page 5

VISION
We seek to be an excellent, innovative, growing,
and enduring business by cost-effectively and
profitably reducing the human trauma and eco-
nomic costs of auto accidents and other mishaps,
and by building a recognized, trusted, admired,
business-generating brand. We seek to maxi-
mize shareholder value and to provide a positive
environment that attracts quality people who
develop and achieve ambitious growth plans.
CUSTOMER VALUE PROPOSITION
Our Customer Value Proposition provides a litmus
test for customer interactions and relationships
and innovation.
Fast, Fair, Better That’s what you can expect
from Progressive. Everything we do recognizes
the needs of busy consumers, who are cost-
conscious, increasingly savvy about insurance,
and ready for new, easy ways to quote, buy,
and manage their policies, including claims ser-
vice that respects their time and reduces the
trauma and inconvenience of loss.
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CORE VALUES
Progressive’s Core Values serve as the foun-
dation for our corporate culture. They govern our
decisions and define the manner in which we
conduct our business and how we interact with all
interested parties. We want them understood
and embraced by all Progressive people. Growth
and change provide new perspec tive, requiring
regular refinement of Core Values.
Integrity We revere honesty. We adhere to high
ethical standards, provide timely, accurate, and
complete financial report ing, encourage disclos-
ing bad news, and welcome disagreement.
Golden Rule We respect all people, value the dif-
ferences among them, and deal with them in the
way we want to be dealt with. This requires us to
know ourselves and to try to understand others.
Objectives We strive to communicate clearly
Progressive’s ambitious objectives and our
people’s personal and team objectives. We eval-
uate performance against all these objectives.
Excellence We strive constantly to improve in
order to meet and exceed the highest expecta-
tions of our customers, agents, shareholders,
and people. We teach and encourage our people
to improve performance and to reduce the
costs of what they do for customers. We base
their rewards on results and promotion on ability.
Profit We seek to earn a profit by offering
consumers products and services they want.
Profit is how the free-enterprise system moti-
vates investment and rewards companies
that consistently create value.