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“DOCOMO DriveNet Info,” a new car life support service jointly developed by
Pioneer and NTT DOCOMO, INC., became available in Japan in December 2013.
This service combines the technologies of Pioneer’s “Mobile Telematics Center,”
and the voice-activated user interface and speech synthesis technologies
utilized in NTT DOCOMO’s “Shabette Concier®.” By simply speaking into a smart-
phone, drivers can confirm traffic congestion information, local information, and the latest news brought to
them by the Center, as well as make telephone calls, send and receive text messages (via the service’s ability to
“read off” messages), and play music.
Since the July 2012 launch of the carrozzeria Cyber Navi in Japan, featuring
the world’s first head-up display (HUD) that uses laser technology to
project augmented reality (AR) information beyond the windshield, Pioneer
has promoted the HUD as a means of revolutionizing car navigation
displays. In October 2013, we launched several models that can be
equipped with this unit for our popularly priced Raku Navi line in the
Japanese market. At the same time, we launched the smartphone-linked
HUD unit, NavGate HUD for the European market. We intend to increase
our presence in this market with the introduction of Cyber Navi-equipped
vehicles for leasing and car sharing fleets in July 2014.
We are currently developing HUDs for the consumer market, but we
are also working to have the devices installed as OEM products for automakers and are considering entering the
automotive parts market as a display device. Going forward, we will continue to support our “connected car life
strategy” by pursuing advanced AR that is safe and easy to use, to secure optimal display information for drivers.
age of “connected cars.” For drivers using smartphones, this transmits more accurate driving and traffic information,
and enables drivers to acquire information through voice activation. Going forward, we will fully leverage this
common cloud platform for a wide range of businesses including transport, insurance, and automotive accessories
as we all move toward a new age of car life services.
Progress and Proliferation of HUD
“DOCOMO DriveNet InfoTM,” a New Car Life Support Service
Image of AR HUD unit in use
Note: “Shabette Concier” is a registered trademark of NTT DOCOMO, INC.
07
Pioneer Corporation
Annual Report 2014