Pioneer 2014 Annual Report Download - page 8

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The “Mobile Telematics Center” began full-scale
operations in December 2013, as a core function
supporting Pioneer’s “connected car life strategy.”
The Center is Pioneer’s cloud platform for next-
generation automobiles that leverages its proprietary
Smart Loop technologies and data. It features a
proprietary “mapping engine,” “cloud navi engine,”
and “driving status identification engine” for ana-
lyzing various types of big data. These functions
allow various external devices including smartphones,
tablets, and personal computers, as well as car
navigation systems to create a linked network that
can process and share huge amounts of data in the
Pioneer has created new markets by constantly
introducing new car electronics products, and we
are now pursuing a “connected car life strategy” that
provides new value through the integration of hard-
ware, software and information services.
Along with larger capacities and faster speeds
for telecommunications networks, the role of infor-
mation devices installed in vehicles is changing
rapidly. This allows for the creation of new business
opportunities, including the provision of information
to support safe driving and the generation of cloud-
based services as well as driving information and
entertainment content.
To embrace this trend, Pioneer is building a cloud
platform for automobiles that offers advanced pro-
cessing capacity to keep pace with advances in the
telecommunications network environment. In the
area of hardware, we are using technologies we have developed over the years to research and develop cloud-
linked next-generation devices that go beyond the capabilities of conventional car navigation equipment. We
are also creating new value with next-generation services for the age of “connected cars” that provide users’
personal information as needed.
●Car Electronics
“Mobile Telematics Center” Cloud Platform for Next-Generation Automobiles
Pursuing a “Connected Car Life Strategy”
Mobile
Telematics Center
Smart Loop
*
Platform
Cloud platform for
next-generation vehicles
Creating new value with
information tailored to the individual
Big data including driving information
and vehicle information
Huge amounts of data from smartphone
Alliance with NTT DOCOMO Alliances with car navigation manufacturers
Information from high-precision automotive equipment
Car Navigation
Smartphone, Tablet
Schematic Diagram of “Connected Car Life Strategy”
Transport, Others
Insurance
companies
Automotive accessories
and maintenance businesses
Platform can be used by a wide range of businesses
Automakers
Lease and
rental fleets
Car navigation
manufacturers
Mobile
Telematics
Center
Mobile Telematics Center
New Value Created by Pioneer
Pioneer has a history of anticipating changes in society and responding with cutting-edge tech-
nologies that provide new value and create unprecedented markets. This special feature introduces
some of Pioneer’s proposals for new value, with services, technologies and products that will lead
the Company to future growth.
Special Feature 1
*
Smart Loop: Pioneer’s original information networking service for automotive equipment.
06 Pioneer Corporation
Annual Report 2014