Pioneer 2014 Annual Report Download - page 12

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DJ Equipment Designed to Meet User Needs
Pioneer’s DJ equipment business began 20 years ago, in 1994. The market at that time was mostly for analog turn-
tables. DJs who used CDs had to manage with commercial-use players, but the performance had nowhere near
the dynamism of analog turntables. Aiming to create “an ideal player for DJs,” Pioneer interviewed DJs and made
numerous on-site visits, and this resulted in the world’s first top-loading CD player for DJs—the CDJ-500. The player
was meticulously styled similar to an analog turntable, with the disc media placed on top, and uses a “top loading
method” that requires sophisticated manufacturing technology. Reflecting an
understanding of user needs, our players employ digital technologies to pro-
vide a “quick start” for instantaneous music playback, a “loop function” for
seamless music playback, and a “master tempo” feature that keeps musical
intervals constant even if the playback speed changes.
These thorough efforts to meet user needs have made Pioneer’s DJ
equipment the de facto standard at large music festivals, in addition to its use
by famous DJs and top clubs around the world.
As a brand widely used in professional venues, Pioneer has also become
an iconic brand for amateurs who enjoy “DJing” as a hobby, and there are
now many customers around the world who seek out Pioneer’s DJ equipment.
Pioneer’s DJ Equipment Gaining
Popularity Around the World
Today, professional DJs and dance clubs around the world overwhelmingly rely on Pioneer’s DJ
equipment. Pioneer’s products are not only establishing a position as the top brand, they have
become the de facto standard. This position was achieved through a thorough emphasis on user
needs and a professional brand design concept.
Special Feature 2
CDJ-500
10 Pioneer Corporation
Annual Report 2014