Pioneer 2014 Annual Report Download - page 3

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Fiscal 2014, ended March 31, 2014
Consolidated net sales 498.1billion yen
Pioneer develops, produces, and sells cutting-
edge car navigation and car audio systems.
We also supply products to major automakers
around the world, maintaining a high market
share in the car consumer market.
Pioneer offers products for audio and visual
enjoyment, including the world’s leading DJ
equipment, home AV products, optical disc-
related products, and equipment for cable-TV
systems.
In addition to products like factory automa-
tion systems and map software, Pioneer is
developing new businesses including organic
light-emitting diode (OLED) lighting as a next-
generation lighting device.
Japan
¥210.0 billion
42.2
%
North America
¥96.7 billion
19.4
%
Europe
¥64.0 billion
12.8
%
Other Regions
¥127.4 billion
25.6
%
In addition to developed countries, the Pioneer Group
is proactively developing businesses in emerging
markets, where growth is expected. For scal 2014,
sales outside Japan accounted for 57.8% of consoli-
dated net sales.
¥108.0 billion
21.7
%
¥42.0 billion
8.4
%
Sales by Business Segment
Sales by Geographic Market
¥348.1 billion
69.9
%
Car Electronics
Home Electronics
Others
Business Profile
01
Pioneer Corporation
Annual Report 2014