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New Possibilities from OLED Lighting
Pioneer’s Products Create New Markets
With a global trend of reducing electricity consumption and the adverse environmental impact of mercury, the
role of incandescent and fluorescent light bulbs used in conventional lighting fixtures appears to be near its end.
In their place, LED and organic light-emitting diode (OLED) are seen as the next generation of lighting, and these
markets are expected to grow significantly. Of the two, OLED has lighting properties closer to sunlight, and is
therefore being embraced as a light source that “is easy on the eyes” and “does not make the eyes tired, even
after long periods of use.” In addition to general lighting, OLED is seen being used in a wide range of applica-
tions including spatial design and lighting for beauty and medical facilities. We are also cultivating new markets
through research and proposals for applications of OLED’s physical attributes of “flat-surface emission,” being
“thin,” “lightweight,” and “able to bend,” and “not requiring a structure for radiant heat.”
Pioneer’s OLED lighting, which we are developing together with Mitsubishi Chemical Corporation, uses a
manufacturing process that involves printing on the emission layer, achieving significant reductions in manufac-
turing costs. Mass production of OLED lighting modules employing this printing process began in March 2014,
and going forward we plan to expand this business further.
In 1997, we became the first company to successfully mass-produce OLED
displays, and since that time Pioneer has been a leader in the OLED market.
We established the manufacturing subsidiary Pioneer OLED Lighting Devices
Corporation in January 2013, and began putting a mass-production structure
into place. In June 2013, we established the joint-venture sales company MC
Pioneer OLED Lighting Corporation with Mitsubishi Chemical and began
full-scale marketing activities.
In November and December 2013, our VELVETM OLED lighting panels
were used for the Christmas illumination at the Roppongi Hills commercial
complex in Tokyo, and with full-color shading and brightness functions that
only our products could deliver, the winter nights took on a soft, warm glow.
We have also worked with Shiseido Co., Ltd. to develop beauty applications that take advantage of OLED
lighting’s closeness to natural light, and our OLED lighting for makeup application was installed at the SHISEIDO
THE GINZA showroom in Tokyo and used for new courses for the Personal Beauty Session at the company’s
flagship store. We will continue to plan various other collaborations in this vein, which uses our OLED lighting
products developed under the guidance of Shiseido’s top hair and makeup artist.
In addition to developing lighting for spatial design and beauty applications, Pioneer is proactively working
to develop new markets, including transportation equipment like automobiles and airplanes, to further expand
the market for OLED lighting.
●OLED Lighting
“OLE-B01” OLED lighting for makeup
application
Natural light/Flat-surface emission
Safe light that is easy on the eyes
Directional light
Unique Features of OLED Lighting
OLED
Natural light
Conventional
light source
Conventional
light source
Thick
Thin
Directional light
Uniform light
Thin panel doesn’t give
the feeling of a light source
Safe light
OLED
OLED
09
Pioneer Corporation
Annual Report 2014