Pioneer 2014 Annual Report Download - page 13

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New Directions for DJ Equipment Business
Along with the increased popularity in recent years of electronic
dance music (EDM), the market has also been growing for DJ
controllers that provide a DJ experience at a more reasonable price
than before.
Since releasing our first DJ controller in 2011, Pioneer has
endeavored to offer products that match user needs in the same
way as in the professional market, and this has led to our gaining a
large share of this market as well.
Moreover, using our expertise in sound creation gained as a
speaker manufacturer, and our experience in the DJ and club market,
Pioneer entered the professional audio equipment business in 2013.
At that time we were involved from the ground up in designing the
sound system for the club “BOOOM! IBIZA” that opened on the Spanish island of Ibiza, a highly popular destination
for club culture. Our entry into the professional audio equipment business is part of our strategy for expanding
our DJ equipment business.
Pioneer’s Support for DJs and Club Culture
From Electric Daisy Carnival (held in Las Vegas in June
2014), bringing together more than 250,000 people for
one of the world’s biggest dance music events, to daily
club parties held throughout the summer on the Spanish
island of Ibiza, DJs used Pioneer’s DJ equipment to
release sound performances that swept up enthusi-
astic crowds.
Pursuit of Professional Quality
As equipment used in front of customers at live events, professional-use DJ equipment requires high quality.
Pioneer naturally provides sound quality that customers will enjoy, and we also are careful about including
“durability” as a basic feature to ensure that our products do not break down or wear out. We pursue “quality
that allows DJs to perform at 100%” through attention to details like the placement of knobs and buttons, and
the amount of strength required to operate them.
In addition to features and quality, Pioneer also uses new technologies to support DJs’ performance.
Pioneer has made numerous technological breakthroughs that vastly enhance DJs’ techniques, including
seamless playback with no gaps between songs, and a variety of effects to create new sounds.
This thorough emphasis on product development and manufacturing has led to Pioneer gaining the trust of
famous DJs and top clubs around the world.
Main dance floor at “BOOOM! IBIZA” (Ibiza, Spain)
Opening party at “Ushuaia Ibiza 2014” (Ibiza, Spain)
CDJ-2000NXS
DJ player for professional DJs and clubs
DDJ-SZ
DJ controller for professional DJs and clubs
DJM-900NXS
High-end DJ mixer for professional DJs and clubs
11
Pioneer Corporation
Annual Report 2014