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Review of Operations (Fiscal 2013, ended March 31, 2013)
Car Electronics sales grew 15.4% year on year, to
¥312.6 billion. Sales of car navigation systems rose
on increased OEM sales in Japan and North America,
and despite a decline in consumer-market sales,
primarily in Japan, reflecting weak market conditions.
Sales of car audio products increased, with higher
consumer-market sales in each overseas region and
growth in OEM sales mainly in North America, more
than offsetting a decline in OEM sales in Japan. OEM
sales accounted for 51% of total Car Electronics sales,
compared with 43% in the previous fiscal year.
By geographic region, sales in Japan grew 6.3%,
to ¥145.0 billion, and overseas sales rose 24.7%, to
¥167.6 billion.
The segment’s operating income declined 4.9%,
to ¥9.8 billion, reflecting a lower gross profit margin
and an increase in SG&A expenses, and despite an
increase in sales.
Home Electronics sales declined 22.0% year on year,
to ¥95.9 billion. Although sales of DJ equipment rose,
sales of optical disc drive-related products declined
substantially, primarily for AV use, reflecting a weak
Japanese market.
By geographic region, sales in Japan declined
47.5%, to ¥30.5 billion, and overseas sales were
roughly flat with the previous fiscal year, at ¥65.4 billion.
The segment recorded an operating loss of ¥2.8
billion, compared with operating income of ¥3.6 billion
in fiscal 2012, mainly because of lower sales and an
increase in SG&A expenses.
Main Products
n Audio Systems n Audio Components
n DJ Equipment n Equipment for Cable-TV Systems
n Blu-ray Disc Players n Blu-ray Disc Drives n DVD Players
n DVD Drives n AV Accessories
200
100
0
Net Sales (Billion yen)
2011 2012 2013
83.2 58.1
74.3
64.9
157.6
123.1
30.5
65.4
95.9
Overseas
Japan
10
0
-10
Operating Income (Loss) (Billion yen)
2011 2012 2013
2.5 3.6
-2.8
Main Products
n Car Navigation Systems ■ Car Stereos
n Car AV Systems ■ Car Speakers
400
200
0
Net Sales (Billion yen)
2011 2012 2013
Overseas
Japan
146.4
254.1
134.3
136.4
107.7
270.8
167.6
145.0
312.6
20
10
0
Operating Income (Billion yen)
2011 2012 2013
14.0
10.3 9.8
Car navigation system
DJ equipment
Car Electronics
Home Electronics
Pioneer Corporation Annual Report 2013
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