Pioneer 2013 Annual Report Download - page 12

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Electric Corporation and NTT DOCOMO, INC. By integrating Pioneer’s
strengths in vehicle network technologies and our proprietary map
data and driving information with our partners’ strengths in vehicle
information and cloud information, we are strengthening our hardware
& software and information services and transforming the business to
a more innovative model to create new value.
We are reinforcing our current tie-up with Mitsubishi Electric Cor-
poration in “car navigation platforms” to create a “multimedia platform”
with vehicle-linked functions. This will make it possible to manage and
control a variety of vehicle equipment and enable telecommunications
between vehicles, with the aim of quickly creating next-generation
automotive equipment that provides high added value in the form of
safety and reliability for users.
We are pursuing closer cooperation with NTT DOCOMO, INC. in
the area of navigation services by using smartphone technology, and
building a traffic cloud-based service infrastructure, as well as jointly
developing a voice-recognition user interface (UI) for automobiles.
By promoting the use of telecommunications-compatible automotive
equipment, we are working to swiftly launch such a cloud-based
information services business that enhances users’ comfort and offers
entertainment.
Through these activities, we will work to develop and further
expand both our consumer-market and OEM businesses.
Utilizing Strategic Alliances to Transform the Business Model
and Create New Value
Significantly transform car electronics industry with vehicle-linkage and cloud information-linkage
Safety & Reliability
Cloud information — connecting to peopleVehicle information — connecting to vehicles
Comfort & Entertainment
Use next-generation automotive equipment for driving
information services, vehicle equipment controls, etc.
Link to cloud-based information services to revitalize
hardware & software and information services markets
Link with various cloud services to provide optimal
UI to vehicle users, and promote dissemination of
cloud-compatible automotive equipment, to provide
new value
Cooperation Cooperation
Hardware & Software x Information Services
Strengthen vehicle-linkage to secure products' com-
petitiveness and top-tier global position in automotive
equipment
Special Feature
Pioneer Corporation Annual Report 2013
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