Pioneer 2013 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2013 Pioneer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

The Home Electronics business is aiming for solid growth by leveraging
its globally acclaimed DJ equipment.
Pioneer’s DJ equipment has gained the confidence of top DJs,
especially in Europe and North America, and is popular in clubs around
the world. With the spread of downloaded content and the increase in
applications, we expect the amateur DJ market to grow in the future,
and are developing new products while simultaneously cultivating new
sales channels for this market. Going forward, we will expand our lineup
and introduce innovative products to meet the needs of a wide range
of users from amateurs to professionals, as we position this business
to be the driver of growth for the Home Electronics segment.
We are also working to streamline the home AV and optical disc
businesses through restructuring to transform the business structure
to one that generates stable profits.
In the Others business, we will concentrate on businesses that can
make a significant contribution to our operations, with a focus on cre-
ating synergies with existing businesses going forward.
Pioneer is nurturing new businesses with a view toward quickly
developing core businesses to follow Car Electronics. By efficiently
concentrating resources, we aim to quickly achieve profitability in
promising business areas including OLED lighting and medicine and
health care.
Our OLED lighting business is making steady progress, commenc-
ing mass production of lighting modules and improving brightness
and illumination efficiency, and we recently formed a joint venture to
leverage this growing business.
Pioneer OLED Lighting Devices Corporation was founded in
January 2013, and is working to quickly establish mass-production
technologies for a printing process that will raise productivity and
reduce costs. MC Pioneer OLED Lighting Corporation was founded in
June for the purpose of integrating sales and marketing with Mitsubishi
Chemical Corporation. In addition, Takahata Electronics Corpora-
tion adopted our OLED lighting product as a portable medical-use
light-source unit. With these stepped-up efforts in the development
of applications for OLED lighting, we aim to build this area into a full-
scale business in 2014.
The medical and health care-related business has taken on sub-
contracted development from JMS Co., Ltd., for a medical-use laser
blood fl ow meter utilizing our non-invasive portable blood fl ow sensor
device. Going forward, we aim to expand this business, not only
for medical-use applications but also health care, into a full-scale
operation.
Home Electronics and Others
New Businesses
CDJ-2000nexus/DJM-900nexus/RMX-1000
Platinum Edition DJ equipment for professional
DJs and clubs
DDJ-WeGO controller for home DJs
Portable light for doctors and nurses
(Takahata Electronics Corporation)
Cosmetic mirror stand with OLED lighting that offers
various lighting options, displayed at PIONEER PLAZA
GINZA showroom as reference exhibit
Pioneer Corporation Annual Report 2013
11