Pioneer 2013 Annual Report Download - page 11

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smartphone link business to expand our customer base to include
portable navigation and car audio users.
The OEM business will properly address customer needs and
strategies as well as propose unique products that add value to
automobiles, to strengthen our relationships with major customers and
steadily expand the business.
We are also reinforcing our activities in emerging markets that are
showing solid growth, and going forward we will emphasize business
development in Indonesia and India in addition to our existing priority
regions of China, Russia, and Brazil. Especially with regard to Indonesia,
we commenced production in May of this year, utilizing electronic man-
ufacturing services (EMS). With this move, coupled with the activities
of our representative office, which was established in October 2012,
we aim to expand our business.
Also, we are leveraging our experience and expertise to develop
products tailored to specific regions, and to strengthen our business
through car dealer channels in order to expand both the consumer-
market and OEM businesses.
Region-speciļ¬c Strategies for Emerging Countries and Areas
China Work with the local joint venture to strengthen new business acquisitions
Brazil, Central &
South America
Expand both consumer-market and OEM businesses by strengthening price competitiveness
and ability to meet market and consumer needs
India Expand sales channels to increase consumer-market share and capture car dealer business
ASEAN Increase presence in car dealer channels by using local resources
Russia Enhance product strength in line with market needs and promote efficient market activity
Africa Continue to pursue activities for marketing and sales channel expansion
We are also emphasizing the creation of new value that will lead to
future growth.
Going forward, we anticipate a next generation of automotive
equipment that handles more sophisticated information, and will pursue
the challenge of creating a new business model with a view toward the
automobile market of the future. To achieve this, we have strengthened
our strategic alliances with our existing business partners Mitsubishi
Utilizing Strategic Alliances to Transform the Business
Model and Create New Value
Fiscal
2012
(Results)
57.3
21
69.4
22
89.0
25
106.0
29
Fiscal
2013
(Results)
Fiscal
2014
(Plan)
Fiscal
2015
(Plan)
Sales ratio for
emerging markets (%)
Sales Plan for Emerging Markets
Utilize our experience and expertise
developed to date in emerging markets
Broaden lineup of products tailored to
specific regions
Increase sales through capturing car
dealer channel
Strategies for Emerging Markets
(Billion yen)
Pioneer Corporation Annual Report 2013
09