Pioneer 2013 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2013 Pioneer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 58

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58

Increasing Sales through Steady Growth in Both the
Consumer-market and OEM Businesses
Reducing Costs and Strengthening Profitability
In the consumer-market business, we intend to maintain the large
market share in car audio products that we have built in developed
markets, and also capture new demand for car AV systems involving
new media, which is growing in emerging markets in particular. In car
navigation systems, we will further enhance our position with innovative
product ideas and a rich lineup that only Pioneer can deliver, including
the new carrozzeria Cyber Navi equipped with the “Smart Loop eye”
cloud-based information sharing service, introduced in Japan in June
2013. We will also strengthen our development for the business-use
market and expand our current business for taxis and leasing busi-
nesses into the transportation and delivery areas, to maintain growth
in the Japanese market. As a global initiative, we will promote the
Through the aforementioned restructuring measures, we will review the
cost structure of all processes—development, production, and sales—
to achieve solid profitability. In development, we will fully introduce a
modular design process that will reduce total development man-hours
in fiscal 2015 by 20%, and total manufacturing man-hours by 10%,
compared with fiscal 2013. In terms of production, we are realigning
and streamlining our production sites in Japan and overseas, and ex-
pect to reduce production costs by roughly ¥1.5 billion in fiscal 2015.
With regard to sales, we are aiming to improve earnings by streamlining
our structure in developed markets and shifting management resources
to emerging markets.
In addition, we expect the mutual utilization of management
resources under our alliance with Mitsubishi Electric Corporation to
improve development efficiency at both companies and reduce costs
by roughly ¥2.5 billion in fiscal 2014. Going forward, we also plan to
strengthen profitability by promoting platform-based development and
pursuing new businesses at both companies.
» The Car Electronics business will thoroughly review its cost structure, and utilize
its strength in both the consumer-market and OEM businesses to expand the
segment’s business. In addition, by strengthening strategic alliances, we will shift
to a more innovative business model as we strive to create new value.
Strategy for Future Growth
Car Electronics
n “Smart Loop eye” cloud-based
information sharing service
“Smart Loop eye” gives drivers real picture
images of a location or road. Pictures of traf-
fic conditions are automatically taken via the
Cyber Navi camera and transmitted in real time
to a server through which they can be shared by
Cyber Navi users.
Carrozzeria Cyber Navi
Special Feature
Pioneer Corporation Annual Report 2013
08