Petsmart 2002 Annual Report Download - page 6

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Building the
brand.
Building a better store By the
end of 2003, virtually every store
in our chain will be reformatted
around our customers’ needs. The
store format organizes product
by pet type, making it easier and
more enjoyable to shop. It promotes
product adjacencies and cross-selling,
and puts new emphasis on pet
services. And ultimately, it positions
PETsMART as the place to go for
all the stages of a pet’s life.
Creating trust We’re strengthening
the business by establishing
PETsMART as the recognizable
symbol of Total Lifetime Care™—
the destination and the trusted source
for any pet need, at any life stage.
In 2002, we began aligning our
advertising and in-store displays to
create a unique and differentiated
PETsMART brand. These marketing
efforts speak directly to our
customers and help differentiate us
from the competition, establishing
the PETsMART brand as the leader
in the industry.
PETsMART is building a solid business, providing
a compelling offering and establishing our company as
the
symbol for Total Lifetime Care™for pets.