Pepsi 2015 Annual Report Download - page 8

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Lay’s collaborated
with renowned
artist Malika Favre
to develop iconic
illustrations for
special edition
packaging, promotions
and activations as part
of the brand’s global
summer campaign.
Gatorade marked its
50th anniversary,
which we celebrated
throughout the year
by looking back at the
brand’s rich history
and ahead to exciting
innovations that will
revolutionize the way
athletes fuel.
Six billion emojis
are sent daily, a
global trend Pepsi
tapped into in a
big way. We are
expanding the
PepsiMoji program
to 100+ markets.
A Quaker YouTube
video in Canada
went viral, drawing
nearly 13 million
views online and
reminding everyone
of the special place
this iconic brand has
in the hearts of our
consumers.
Doritos launched the
10th and fi nal year of
the brand’s “Crash the
Super Bowl” program,
which generated nearly
4,500 submissions
from 28 countries.
Building on our strong
global association with
the sport of soccer, Lay’s,
Gatorade, Pepsi MAX,
Doritos, Lipton and
7UP joined together in
a new partnership with
the prestigious UEFA
Champions League.
Building
Powerful Brands
Stepped up investments in advertising
and marketing continue to strengthen
PepsiCo’s portfolio of powerful food and
beverage brands that are beloved by
consumers around the world.
6  PEPSICO