Pepsi 2015 Annual Report Download - page 143
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Table of Contents
126
Organic: a measure that adjusts for impacts of acquisitions, divestitures and other structural changes,
including the Venezuela deconsolidation, and foreign exchange translation. This measure excludes the fourth
quarter 2014 results of our Venezuelan businesses, which were deconsolidated effective as of the end of the
third quarter of 2015. In excluding the impact of foreign exchange translation, we assume constant foreign
exchange rates used for translation based on the rates in effect for the comparable prior-year period. See the
definition of “Constant currency” for additional information.
Servings: common metric reflecting our consolidated physical unit volume. Our divisions’ physical unit
measures are converted into servings based on U.S. Food and Drug Administration guidelines for single-
serving sizes of our products.
Total marketplace spending: includes sales incentives and discounts offered through various programs to
our customers, consumers or independent bottlers, as well as advertising and other marketing activities.
Transaction gains and losses: the impact on our consolidated financial statements of exchange rate changes
arising from specific transactions.
Translation adjustment: the impact of converting our foreign affiliates’ financial statements into U.S. dollars
for the purpose of consolidating our financial statements.