Omron 2004 Annual Report Download - page 22

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20
STRENGTHS AND POSITIONING IN
THE INDUSTRY
As demonstrated by our 65% global mar-
ket share of digital blood pressure moni-
tors for home use, personal healthcare
equipment is an area in which our brand
strength is visible around the world. The
Omron Group’s technological excellence
in bio-information sensing, or the meas-
urement of various types of physiological
signals, is what stands behind the brand.
With an eye to develop measuring equip-
ment that does not cause any pain or
other burdens to users, we are currently
working on the further evolution of bio-
information sensing technology for appli-
cations in areas such as circulatory sys-
tems, bio-chemical systems, body com-
position, and metabolic systems. At the
same time, we are pursuing a strategy to
set the Group apart from competitors in
the fields of bio-information management
and disease prevention, involving linkage
with treatment programs aimed at
lifestyle-related diseases.
With the ComFitTM Cuff that easily
wraps around the arm, this auto-
matic digital blood pressure moni-
tor makes the measurement pro-
cedure easier. The optimal meas-
urement technology through per-
sonalized inflation for each person
enables accurate measurement in
a short time.
This monitor is able to show
diet effectiveness at a glance,
measuring body fat percentage,
muscle mass, and basal meta-
bolic rate (BMR). Total body
scanning via both hands and
both feet makes more accurate
measurement possible.
Body Composition Monitor
with Scale, “Karada Scan”
HEM-780
Digital Blood Pressure Monitor
Major HCB Products
Billions of yen (unless otherwise specified)
FY2001
Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Overseas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
North America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Asia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
China . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Direct exports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note: Exchange rates for projections are ¥105 to the US dollar, and ¥125 to the euro.
¥ 40.6
18.9
21.7
12.6
6.4
1.1
1.6
0.0
1.6
3.9%
1.5
¥ 42.3
18.9
23.4
12.7
7.5
1.2
2.0
0.1
3.8
9.0%
1.9
FY2002
¥ 47.0
21.3
25.7
13.3
8.3
1.2
2.7
0.1
7.2
15.3%
1.9
FY2003
¥ 49.5
23.0
26.5
13.8
8.2
1.1
3.3
0.1
8.4
17.0%
2.0
FY2004 Projected
Sales Breakdown, by Product
(Fiscal 2003 Actual)
54%
11%
8%
5%
6%
16%
Blood pressure monitors
Thermometers
Nebulizers
Chair massagers
Body composition monitor with scale
Other
HCB Results and Projections
HCB
HEALTHCARE
BUSINESS
The HCB segment accounts for 8.0% of consolidated net sales. Based on propri-
etary bio-information sensing technology, the segment’s core products include
digital blood pressure monitors and digital thermometers, with a wide range of
other healthcare and medical equipment, including pedometers and chair mas-
sagers. In this segment, we also promote various services such as health man-
agement systems in which we recommend programs for prevention and alleviation
of lifestyle-related diseases.