Olympus 2011 Annual Report Download - page 12

Download and view the complete annual report

Please find page 12 of the 2011 Olympus annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 70

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70

10 OLYMPUS 2011
I am certain that the Imaging Systems Business will
be profitable. In order to realize this profitability, we are
carrying out significant restructuring activities, including
reversing our increasing cost base, and also by appoint-
ing a strong manager, who has achieved outstanding
results in Europe, to lead the Imaging Systems Business
within the Americas.
In April 2011, there was an unprecedented level of
sales of our spring-summer model compact digital
cameras in Europe. In Japan, sales of the OLYMPUS
PEN series interchangeable lens-type digital camera
were encouraging, with its excellent performance
equivalent to that of digital single-lens reflex (SLR)
cameras. Continuing our drastic cost reduction efforts,
we will also develop a strong sales structure capable
of increasing the sales volume and achieving a turn-
around in the performance of this business.
What is your outlook for the
Information & Communication Business?
A: The Information & Communication Business is
mainly involved in the retail promotion of mobile
handsets and service contracts of mobile phones, and is
very different from our other businesses. In February
2011, we included ITX Corporation, which handles the
Information & Communication Business, in our scope
of consolidation as a wholly owned subsidiary. Although
there is some debate over how Olympus can add value
to this business, we will continue to focus efforts in this
area as it contributes to the Company’s profitability.
What about the Life Science and
Industrial Systems Business?
A: We have appointed a new global president to
reinforce this business.
Particularly in the life science field, we will focus on
the development of high-value-added microscopes.
Leveraging Olympus’s technological assets and market
position, there is opportunity to further grow this busi-
ness. In addition to biological microscopes in the life
A:
A:
INTERVIEW WITH THE PRESIDENT