O'Reilly Auto Parts 2008 Annual Report Download - page 17

ROAD TESTED. RESULTS DRIVEN.
O’REILLY AUTOMOTIVE 2008 ANNUAL REPORT PG.15
OPPORTUNITY
STRENGTHENING
PRODUCT OFFERINGS
If you drive a car, you will eventually have a part
fail, and O’Reilly wants to be there to help you –
by providing unbeatable parts availability, high-
quality products and competitive prices.
With cars lasting longer, more car makers
selling cars in the United States and parts
becoming more model-specific, the number of
hard-part SKUs has exploded during the past 15
years. To efficiently manage this, we’ve developed
an industry-leading inventory management
system that we hone and refine on a daily basis.
Our system allows us to dynamically customize
each store’s inventory to fit the vehicle population
for that area and provide real-time product
mix changes to adapt to changing customer
demands. O’Reilly’s commitment is to have the
right part for our customers – in a quality brand,
at a competitive price, offered by professional
parts people focused on helping you solve your
problem and get your car back on the road.
Over the next year, we will align all of our major
product lines across the chain. For the acquired CSK
stores, this will mean adding a much wider breadth
of hard parts and the elimination of non-core
automotive merchandise. Through the application
of our finely tuned inventory management system,
we will customize each store’s hard-parts offerings to
satisfy the specific vehicle population demands for
that market.
“ Our goal is to both anticipate and respond to our customers’
needs. We do this by providing our customers the right mix
of good, better and best auto parts – oering value across the
product spectrum.”
MIKE SWEARENGIN,
SENIOR VICE PRESIDENT
OF MERCHANDISE
AVAILABILITY, QUALITY
AND COMPETITIVE PRICES
We strive to be smarter and more efficient than our
competitors at customizing each store’s inventory
to fit the vehicle population for each area.