O'Reilly Auto Parts 2008 Annual Report Download - page 12

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ROAD TESTED. RESULTS DRIVEN.
PG.10 O’REILLY AUTOMOTIVE 2008 ANNUAL REPORT
PROFESSIONAL
PARTS PEOPLE
We have a strong commitment to staffing our stores with
professional parts people and supplying them the tools they
need to be the first call for installers. We work hard to be the
friendliest, most knowledgeable parts store in town.
All team members share the common goal of making
Team O’Reilly successful. Each of our 40,000 team members
is dedicated to providing our customers with solutions to
their automotive parts needs supported by outstanding
customer service.
The knowledge of the professional parts people in our stores
does not happen by chance. We focus on hiring outgoing, friendly
people with a mechanical inclination and strong customer service
skills. Ideal candidates range from inexperienced people who want
to work hard and learn, to experienced parts professionals working
outside our organization. Each store team member participates in
extensive and ongoing training in our industry-leading program
that emphasizes customer service and technical knowledge,
particularly with respect to hard parts. These philosophies and our
performance-based incentive programs ensure that our stores are
staffed with the most professional parts people in the business.
AUTOMOTIVE AFTERMARKET
INDUSTRY OVERVIEW
Our intent is to be the dominant auto parts provider in
all the markets we serve by providing significant value
to both installers and DIY customers.
$ 82 BILLION
DIY MARKET
$ 40 BILLION
PROFESSIONAL INSTALLER MARKET
$ 60 BILLION
ESTIMATED UNPERFORMED MAINTENANCE
THE FRIENDLIEST
PARTS STORE IN TOWN
We spend a lot of time and resources
making sure that we don’t lose sight of
what made us successful in the past.
We are confident that those time-tested
values will continue to make us successful
in the future.
PROVEN