Mitsubishi 2013 Annual Report Download - page 8

Mirage
X We will expand operations and boost per-
formance by introducing new models and
through a global rollout.
Fiscal 2013, which is the  nal  scal year for “Jump 2013,” will
also be important as the bridging year for our next mid-term
business plan. One key initiative will be to increase sales volume
through the global rollout of new models introduced in  scal
2012, including the Mirage and the Outlander. We also expect
to bolster sales volume through the addition of locally produced
models in Thailand, China and Russia. In Japan, we will enhance
cost competitiveness at our factories there. We also plan to ex-
pand our sales volume by introducing new minicars. In addition
to continuing with efforts to date focused on structural reforms
and bolstering our strengths, we will continue striving to build
the strength to ensure sustained growth.
X We will endeavor to heighten productivity
and increase sales in the ASEAN region and
other emerging markets.
In emerging markets, we will focus on enhancing our produc-
tion capabilities and increasing sales in the ASEAN region. In
particular, following on from Thailand we will endeavor to
expand sales in other key ASEAN markets, such as Indonesia
and the Philippines. We are accelerating our operations in this
region, in a bid to achieve a 12% share of market in the  ve
major countries in the ASEAN region (Thailand, Indonesia,
the Philippines, Malaysia and Vietnam) by  scal 2015. We are
expanding in emerging markets outside the ASEAN region,
as well. We have commenced local production of the Pajero
Sport in China and Russia. Also, we have begun assembling the
ASX in Brazil. In addition to expanding sales, we are working to
increase Mitsubishi Motors vehicles’ performance. (See Feature
1 on pages 10–13.)
X By teaming up with Nissan Motor, we have
begun expanding our lineup to augment
performance in the minicar market.
We established NMKV Co., Ltd., as a joint venture with Nissan
Motor to bolster our lineup of minicars for the Japanese market.
The venture adopts an altogether new approach that combines
each company’s strengths at individual stages of car manufac-
turing. Two vehicles developed by NMKV, the eK Wagon and
the eK Custom, went on sale in June 2013. Cooperating in the
minicar business allows both partners to bene t from econo-
mies of scale and maximizes synergies arising from each com-
pany’s expertise and experience at the research and production
stages. The resulting products are competitive enough to take a
market leadership position.
Message from the President
Fiscal 2013: Initiatives to Cap off the Successes of “Jump 2013”
MITSUBISHI MOTORS CORPORATION
Annual Report 2013
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