Mitsubishi 2013 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2013 Mitsubishi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 66

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66

X We are concentrating management resources
toward growth in the ASEAN region.
An early entrant to the ASEAN region, Mitsubishi Motors cur-
rently has production bases in Thailand, the Philippines and
Vietnam, and an assembly plant in Indonesia.
In scal 2012, Mitsubishi Motors’ sales volume in Thailand
exceeded that in Japan. In addition to being our largest mar-
ket in its own right, Thailand serves as an important locus for
the production of vehicles for export to the rest of the world.
Mitsubishi Motors (Thailand), or MMTh, has production facilities
in the Laem Chabang industrial complex southeast of Bangkok.
From this factory, the company manufactures the Triton pickup
truck, the Pajero Sport, a mid-sized SUV; and the Lancer EX, a
passenger sedan. Of these, the Triton and the Pajero Sport are
exported from Thailand to other parts of the world. Further-
more, in March 2012 we began producing our global compact
car, the Mirage, at its third factory. This was followed by the
June 2013 start of full- edged production of the Attrage, a
next-generation global compact sedan, underscoring Thailand’s
repositioning from a manufacturer of cars for the domestic
market to a producer to the world. Adding production of
the Attrage to the Mirage, sales of which are particularly
robust in ASEAN countries, should further increase local
production capabilities.
In 1963, we began production at Mitsubishi Motors Philip-
pines. Currently, in the Philippines we manufacture and sell the
Adventure, an “Asian Utility Vehicle (AUV)” that we consider
our Asian-strategy vehicle; the L300 commercial vehicle; and
the Lancer EX. To increase our market share in the passenger
segment, we are introducing a 1.6-liter Lancer EX model, in ad-
dition to the 2-liter model, in an effort to bolster sales volume.
In Vietnam, Vina Star Motors produces and sells the Zinger
AUV, and in August 2011 the company also began producing
and selling the Pajero Sport, a mid-sized SUV. In Indonesia, we
have commenced local assembly of the Outlander Sport (RVR
in Japan), a compact SUV, in addition to the production of the
L300 and T-120 commercial vehicles to date in response to
demand for passenger cars.
We are working to meet the overall demand increases
in these countries, accelerating our business developments
with a view to obtaining a 12% share of the ASEAN market by
scal 2015.
Feature 1: Initiatives in Emerging Markets
MMTh’s third factory
MITSUBISHI MOTORS CORPORATION
Annual Report 2013
12