Mitsubishi 2013 Annual Report Download - page 2

Forward-looking Statements
This annual report contains forward-looking statements about Mitsubishi
Motors Corporation’s plans, strategies, beliefs and performance. These
forward-looking statements are based on current expectations, estimates,
forecasts and projections about the industries in which Mitsubishi Motors
Corporation operates, as well as management’s beliefs and assumptions.
These expectations, estimates, forecasts and projections are subject to a
number of risks and uncertainties that may cause actual results to differ
materially from those projected. Mitsubishi Motors Corporation, therefore,
cautions readers not to place undue reliance on forward-looking statements.
Furthermore, Mitsubishi Motors Corporation undertakes no obligation to
update any forward-looking statements as a result of new information,
future events or other developments.
Mitsubishi Motors
Corporate Philosophy
“We are committed to providing the utmost
driving pleasure and safety for our valued
customers and our community. On these
commitments we will never compromise.
This is the Mitsubishi Motors way.”
Customer-centric approach
Mitsubishi Motors will give the highest priority to satisfying
its customers, and by doing so, become a company that
enjoys the trust and con dence of the community at large.
To this end, Mitsubishi Motors will strive its utmost to
tackle environmental issues, to raise the level of passenger
and road safety and to address other issues of concern to
car owners and the general public.
A clear direction for the development and
manufacturing of Mitsubishi Motors vehicles
The cars that Mitsubishi Motors will manufacture will
embody two major concepts: driving pleasure and safety.
Mitsubishi Motors will manufacture cars that deliver su-
perior driving performance and superior levels of safety
and durability, and as such, those who use them will enjoy
peace of mind.
Going the extra mile
Mitsubishi Motors will pay close attention to even the
smallest details in the belief that this approach will lead
customers to discover new value in their cars, giving them
a richer and more rewarding driving experience.
Importance of continuity
Mitsubishi Motors will continue to manufacture distinctive cars
with the passion and conviction to overcome all challenges.
M
itsubishi Motors
Corporate Philosoph
y
“We are committed to providi
ng
the utmost
drivin
g
pleasure and safet
y
for our valued
customers and our communit
y
. On these
commitments we will never compromise.
This is the Mitsubishi Motors wa
y
.”
Customer-centric approac
h
Mitsubishi Motors will give the highest priority to satis
f
ying
its customers, and by doing so, become a company that
o, become a company that
o, become a company that
enjoys the trust and con den
nce of the community
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y at large.
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e commu
To this end, Mitsubishi Moto
ors will strive its utmo
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st to
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ve its ut
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tackle environmental issues
, to raise the level of passenger
s,
passenger
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ress other issues of concern to
dr
car owners and the genera
al public.
al
A clear direction for the development
a
the development and
the development an
elopment a
opment
manufacturing of Mitsubishi Motors vehicles
hl
bi hi M t hi l
Motors ve
Motors v
The cars that Mitsubishi Motors will manufacture will
nufactu
e
mbod
y
two ma
j
or concepts: drivin
g
pleasure and safet
y
.
Mi
tsub
i
s
hi M
oto
r
s
will m
a
n
u
f
actu
r
e
ca
r
s
t
h
at
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e
r
su-
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erior drivin
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ormance and superior levels o
f
sa
f
et
y
and durabilit
y
, and as such, those who use them will en
j
o
y
p
eace o
f
mind.
Going the extra mile
Mitsubishi Motors will pay close attention to even the
smallest details in the belief that this a
pp
roach will lead
customers to discover new value in their cars, giving them
a richer and more rewardin
g
drivin
g
experience.
I
mportance of continuit
y
Mitsubishi Motors will continue to manufacture disti
tin
inctive cars
with the passion and conviction to overcome all challen
lenges.
challe
chal
le
Drive@earth means that automobiles connect us to the
world. Through trust, Mitsubishi vehicles forge a connection
to customers, to communities and ultimately to the natural
world around us. Drive@earth also means a new emphasis
on environmental issues. It is the simple recognition that
no enterprise makes sense without the context of a healthy
planet, and that automakers have a special responsibility
in this regard. MMC sets as its ideal the synergy between
dynamic and environmental performance, and will continue
to develop technologies that show as much care for the
environment outside as for the occupants within its vehicles.