Mitsubishi 2013 Annual Report Download - page 13

Russia
Commence local production of the
Outlander and the Pajero Sport
Ru
ss
ia
R
al roduction of the
f
t
h
Commence local production of the
n
de
Outlande
r
e
and the
r
Pajero
S
Pajero S
po
rt
China
Commence local production of the ASX
and the Pajero Sport
C
h
in
a
omm
Commence local production of the
AS
X
a
n
d
t
h
e
P
a
j
ero Spor
t
Thailand
Commence production and sales of the
Mirage and Attrage
Reinforce production capacity at the
third factory
Th
ai
la
nd
C
ommence
p
roduction and sales of t
h
h
e
Mira
ge
a
nd
A
ttra
g
e
R
einforce
pr
oduction c
ap
acit
y
at the
third
f
actor
y
Indonesia
Increase sales of the Outlander Sport and
Mirage
Commence local production of the
Outlander Sport
I
n
d
onesi
a
I
n
c
crease sales of the
a
se
s
al
es
o
f
th
e
O
Outlander Sport
d
nd
a
n
t
M
Mirage
ge
M
Mirag
age
C
o
ommence local production of the
nofthe
O
ut
l
an
d
er S
p
ort
The Philippines
Increase sales of the Mirage, Triton and
Pajero Sport
Commence sales of the Mirage G4
(Attrage)
The Philippines
Th
Th
Increase sales of the
ea
s
a
Mira
ge
,
Triton an
d
Pajero Sport
ro Sp
o
S
Commence sales of the
mmen
m
men
Mira
g
e G4
(Attrag
Attra
ttr
)
g
ge
)
g
ge)
e
g
ge)
e
ge
)
)
)
e)
e
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
Triton
Outlander Sport/ASX
Attrage
Mirage
Pajero Sport
Outlander
Automotive, the market’s sales volume had risen from 1.86
million vehicles in 2008 to 2.44 million in 2011, and is expected
to exceed 3 million by 2015. We view the  ve leading ASEAN
countries as particularly likely growth markets for a number of
regions: these countries exhibit some of the most stable growth
of all emerging markets, historically Mitsubishi Motors’ share of
sales in this area has been high, and these countries are slated
for major economic expansion.
Our mid-term business plan, “Jump 2013,” set 197,000
units as our  scal 2012 sales target for the  ve principal ASEAN
nations. We exceeded this  gure substantially, at 279,000
vehicles. Furthermore, our market share in these  ve countries
was 8.3% in  scal 2012, up 0.4 percentage point from  scal
2011. ASEAN Challenge 12, the business expansion strategy
we announced in 2011, calls for Mitsubishi Motors to increase
its market share in the  ve main ASEAN countries from 6.5%
in 2010 to 12.0% in 2015, and we are making steady progress
toward this objective. The ASEAN region has also become a key
pillar of operating income for the Company.
MITSUBISHI MOTORS CORPORATION
Annual Report 2013 11