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Performance in  scal 2012
During  scal 2012, registered vehicle sales volume in Japan was 61,000, essen-
tially unchanged from the previous year’s level. However, sales volume for the eK
Wagon and other minicars was down as models in this category neared the end of
their life cycles. Accordingly, total sales volume for registered vehicles and minicars
came to 134,000 units, down 18,000 units, or 12%.
Net sales fell ¥27.6 billion year on year, to ¥329.5 billion. Performance at the
operating level worsened from operating income of ¥6.8 billion in  scal 2011 to
an operating loss of ¥27.6 billion in  scal 2012, due mainly to an increase in costs
on quality measures in market.
Outlook for  scal 2013
In addition to sales of new-model minicars, the eK Wagon and eK Custom, in
scal 2013 we plan to introduce a new “super-height” (tall) minicar wagon.
Furthermore, we will strive to expand sales of models launched in the preceding
scal year, including the Mirage, Outlander and Outlander PHEV. Other moves in
scal 2013 will include initiatives to reinforce sales of electric vehicles, such as the
i-MiEV; the MINICAB-MiEV VAN, a light commercial electric vehicle; the MINICAB-
MiEV TRUCK, a light electric truck; and the Outlander PHEV. We will also move
forward with activities to popularize these vehicles, such as increasing the charg-
ing infrastructure.
Due to the introduction of new models, in  scal 2013 we forecast a sales
volume in Japan of 148,000 units, up 14,000 units, or 10%, from  scal 2012. We
are targeting net sales of ¥470.0 billion, up ¥140.5 billion year on year, and a ¥12.6
billion improvement from the previous year at the operating level, to an operating
loss of ¥15.0 billion.
Japan
Net Sales
0
100
200
300
400
500
2013
(Forecast)
2012201120102009
(FY)
(Billions of yen)
368.5 363.3 357.1 329.5
470.0
Operating Income (Loss)
2013
(Forecast)
2012201120102009
(FY)
-30
-20
-10
0
10
(Billions of yen)
-1.2
5.1 6.8
-15.0
-27.6
Sales Volume (Retail)
0
50
100
150
200
(Thousands of units)
164 152 148
134
(FY)
2013
(Target)
20122010 2011
eK Wagon
eK Custom
We are working to increase sales volume through the introduction of new
models such as the eK Wagon and eK Custom minicars.
Toshihiko Hattori
Director, Head Of cer of the Headquarters, Domestic Sales Group Headquarters
MITSUBISHI MOTORS CORPORATION
Annual Report 2013 17