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7
2012 ANNUAL REPORT
7
2012 ANNUAL REPORT
Atlanta, Georgia
2007
Mercury rings the opening bell
on the NYSE, celebrating
10 years of listing on the
exchange.
1997-Present
2011
Mercury launches Buy
Button project in Georgia,
the company’s first direct-to-
consumer sales effort.
2012
Mercury celebrates its
50th Anniversary.
2010
The Mercury Insurance Open debuts
as the company becomes title
sponsor of the women’s pro
tennis tournament at
La Costa Resort and Spa
near San Diego.
2009
Mercury becomes one of only 10 companies
named to the Forbes.com list of America’s
Most Trustworthy Companies three years in a
row (2007, 2008 and 2009).
Mercury purchases AIS (Auto Insurance
Specialists), the nation’s largest personal
lines independent insurance agency.
2008
Year-end stats include: $4 billion in assets;
4,700 independent agents and brokers in
13 states; $1.5 billion in shareholders’ equity.
Web-based point of sale system (MercuryFirst)
launches to simplify life for Mercury agents.
2006
Net Premiums written continue to
grow exceeding the $3 billion mark.
2005
Mercury’s total assets
exceed $4 billion for
the first time.
its founding principals of offering the very best in
personalized service at the most competitive rates.
Year after year, decade after decade, the company
has worked to earn the trust and confidence of
policyholders and shareholders alike with the simple
idea of delivering on its promises. As it celebrates its
50th anniversary, Mercury has much to look back on,
and even more to look forward to.
carried an A+ rating from A.M. Best nearly every year
since its inception. It has earned the distinction of
being counted among the Forbes.com list of “America’s
Most Trustworthy Companies” four times, including
in 2012. It has been a pioneer in its unique approach
to underwriting and risk management and a leader
in navigating the complexities of an ever-changing
industry. All the while, Mercury has stayed true to