Mercury Insurance 2012 Annual Report Download - page 4

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2
MERCURY GENERAL CORPORATION
San Fernando Valley, California
1970
Mercury writes $1 million in premiums during a single month.
April 1, 1962
April 1, 1962 Mercury General Corp.,
founded in Los Angeles by George Joseph
under the principles of service, security
and savings, sells its first policy.
The company began with six employees
and 90 agents.
1968
Mercury establishes a holding
company, which acquires shares of
Mercury Casualty Company and makes
it a wholly-owned subsidiary of Mercury
General Corp.
Mercury moves into Northern California
as San Jose office opens.
1971
Number of
Mercury agents
increases to 467
MERCURY INSURANCE: 50 YEARS OF SERVICE AND SAVINGS
Developing relationships and knowing customers have helped build Mercury Insurance for 50 years.
1966
Mercury opens its first offices in the San Fernando Valley.
1967
Mercury receives an A+ rating from global
credit rating agency A.M. Best.
Mercury continues SoCal expansion with
office opening in San Diego.
1964
Mercury opens its first
Orange County, CA office.
Despite its humble beginnings, it didn’t take long for
Mercury to hit its stride. By 1973, it had achieved 10
consecutive years of revenue growth, including achieving
$1 million in written premiums in a single month in 1970
and $2 million in a single month in 1972.
Under the guidance of its founder, George Joseph,
Mercury centered its business model on a vision that
called for a steady hand and a personal touch, making
Since Mercury first opened its doors in 1962,
it has emerged as a significant force in the
insurance world, both as an agent of change
and a product of it. Over the last 50 years, Mercury has
grown from a small, local company of six employees
and 90 agents to one of the premiere insurance
companies in the nation, now with 7,700 agents across
13 states and more than $4 billion in assets.