Mercury Insurance 2012 Annual Report Download - page 5

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3
2012 ANNUAL REPORT
1962-1979
affordable insurance available to drivers of all risk
types. Over the next decade, Mercury would expand its
presence throughout California, targeting key markets
throughout Southern and Northern California, including
fast growing markets like Orange County, the San
Fernando Valley, San Diego and the Bay Area.
Since day one, the mission has been to put the
customer first. Mercury’s expansive network of local,
independent agents ensures customers are seen as
people, not policies. To this day, Mercury customers
can always count on personalized service —24 hours a
day, seven days a week. In 1977, the company formed
a new subsidiary, Mercury Insurance Company, which
would ultimately grow to become the largest insurance
subsidiary, producing over $1.2 billion in premiums
in 2012.
3
2012 ANNUAL REPORT
1972
Mercury sells its first
homeowners policy.
1973
Mercury revenues increase for 10th consecutive year.
A subsidiary is formed for underwriting preferred risks; a network of
independent agents (“Mercury’s front-line underwriters”) is governed by
a 34-page manual consisting of rules written by George Joseph that results
in rapid increasing of business in the nation’s largest auto insurance market.
1974
Mercury opens its first Sacramento office.
1977
Newly created Mercury Insurance Company writes its first auto policy.
Mercury Insurance Company ultimately becomes largest insurance
subsidiary, producing over $1.2 billion in premiums in 2012.
1978
Mercury establishes
insurance industry’s first
Special Investigations
Unit (SIU) to fight
insurance fraud.
Sacramento, California