Mercury Insurance 2012 Annual Report Download - page 8

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6
MERCURY GENERAL CORPORATION
Richmond, Virginia
1997
George Joseph’s three-year growth prediction is fulfilled when
Mercury doubles premium volume by the end of the year and
reaches $1.08 billion in written premiums.
With a 7.2 percent market share in California, Mercury insures
more than 1 million vehicles statewide.
1998
Mercury issues its
first policy in Florida. 2001
Mercury enters New York
and Virginia markets.
2002
Mercury celebrates its 40th anniversary.
2004
Mercury increases market share to
nine percent of the California market.
Mercury begins writing in Arizona, Michigan,
Nevada and Pennsylvania.
Underwriting profits soar to $273 million,
the highest in the company’s history.
2003
Company-wide written premiums
top $2.25 billion.
Mercury enters New Jersey market.
Soon after the turn of the century, Mercury
celebrated its 40th anniversary with $2.25 billion
in premiums written and underwriting profits of
$273 million, the highest in the company’s history.
A new age in technology brought both challenges and
opportunities. The company began exploring ways
to centralize and streamline operations in order to
facilitate and expedite transactions throughout its
ever-expanding network of agents and customers.
More recently, Mercury launched its “Buy Button”
pilot program in Georgia, recognizing the advent of
a shift in consumer buying patterns. This program
not only allows for an online quote but also allows
consumers to purchase a policy online.
Over the last 50 years, Mercury has enjoyed a
storied and distinguished history. The company has