Mercedes 2013 Annual Report Download - page 80

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In Latin America, we were able to increase our unit sales
by 28% to 59,300 trucks in 2013. This was aided in particular
by state financing incentives and catch-up effects in the
region’s main market, Brazil. However, our market share there
was lower than in the previous year due to intense competition.
With a slightly contracting market, we held our sales in
the NAFTA region stable at 135,200 units (2012: 135,000).
We therefore substantially increased our market share
in the NAFTA region for medium- and heavy-duty trucks
of Class 6 to 8 to 38.2%, thus underscoring our leading
competitive position.
In the Asia region, the situation differed greatly in the various
individual markets. Unit sales increased in Japan but decreased
in Taiwan and Indonesia. Due to the weak economic develop-
ment, demand for trucks in India was significantly lower than in
2012. Nonetheless, we were able to advance to fourth position
in the segment for medium- and heavy-duty trucks with the new
BharatBenz vehicles. Our total unit sales of 162,700 vehicles
in Asia were close to the prior-year level.
Through Beijing Foton Daimler Automotive Co., Ltd. (BFDA),
a joint venture with our Chinese partner Foton, we are repre-
sented in the Chinese truck market with locally produced
vehicles. BFDA started production in mid-2012 and sold 103,300
trucks of the Auman brand in 2013, which are not included
in the Daimler Group’s unit sales. E see pages 156 ff
Mercedes-Benz Vans increased its worldwide unit sales
to 270,100 vans of the Sprinter, Vito, Viano, Vario and Citan
models (2012: 252,400). In the core region of Western Europe,
unit sales rose by 3% to 169,200 vans. Of the Citan city van,
which we launched in the autumn of 2012, Mercedes-Benz Vans
sold 17,700 units in Western Europe (2012: 6,400). Unit sales
of medium-sized and large vans decreased by 4% to 151,500
units, primarily due to the continuation of the very difficult
market situation in the countries of Southern Europe. In Germany,
the domestic market, we sold 71,500 vans (2012: 71,000).
Once again Mercedes-Benz Vans was successful in Eastern
Europe, especially in Russia and Turkey: Unit sales in that
region increased by 12% to 26,900 vehicles. The success story
of the Sprinter continued in North and South America: While
unit sales in the United States rose to 22,800 vehicles (2012:
21,500), an increase of 40% to 19,600 vehicles was achieved
in Latin America. We achieved strong growth also in the Chinese
market, selling 12,700 vans (+44%). In total, we sold 166,200
units of the Sprinter (+5%), 80,900 of the Vito and Viano (-3%)
and 20,200 of the Citan. In addition we sold 2,900 units of
the Vario, which has no longer been produced since September
2013. E see pages 161 ff
Daimler Buses sold 33,700 buses and chassis of the
Mercedes-Benz and Setra brands worldwide in 2013. We thus
increased unit sales by 5% and maintained the market leader-
ship in our core markets in the segment for buses above 8 metric
tons. In Western Europe, we strengthened our market position,
especially for city buses and coaches, in a situation of only mod-
erate growth in overall demand. Accordingly, our unit sales
in the region increased by 15% to 6,700 buses (2012: 5,900);
our market share improved significantly to 30.9% (2012:
28.3%). In Germany, our unit sales rose by 20% and our market
share increased to 51.2% (2012: 48.9%). The new Citaro city
bus was particularly successful in Germany. In Latin America,
sales of bus chassis under the Mercedes-Benz brand were
also significantly higher than in the previous year at 19,100 units
(2012: 17,800), but growth in demand in Brazil was smaller
than we had expected due to politically related market uncer-
tainty. We defended our leading market position despite
a slight decrease in market share to 41.6% (2012: 42.7%).
In Mexico, we did not reach the prior-year level with sales
of 3,000 units. In the United States, unit sales decreased
as expected, as we had discontinued sales of Orion city buses
in 2012. E see pages 164 ff
Market share1
2013 2012 13/12
In %
Change in
%-points
Mercedes-Benz Cars
Western Europe 5.6 5.3 +0.3
thereof Germany 10.3 10.1 +0.2
United States 2.1 2.0 +0.1
China 1.3 1.4 -0.1
Japan 1.2 0.9 +0.3
Daimler Trucks
Medium- and heavy-duty
trucks Western Europe
24.1
22.9 +1.2
thereof Germany 39.7 39.2 +0.5
Heavy-duty trucks NAFTA
region (Class 8)
36.0
32.9 +3.1
Medium-duty trucks NAFTA
region (Classes 6 and 7)
43.1
36.9 +6.2
Medium- and heavy-duty
trucks Brazil
24.7
25.5 -0.8
Trucks Japan 20.2 20.4 -0.2
Mercedes-Benz Vans
Medium-sized and large
vans Western Europe
17.8
18.1 -0.3
thereof Germany 26.2 26.7 -0.5
Daimler Buses
Buses over 8 metric tons
Western Europe
30.9
28.3 +2.6
thereof Germany 51.2 48.9 +2.3
Buses over 8 metric tons
Latin America
41.6
42.7 -1.1
1 Based on estimates in certain markets.
C.09