Mercedes 2013 Annual Report Download - page 69
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B | Efficient Operation — Profitable Growth.
73
Integrity is the Basis
for Our Success.
Our growth strategies and efficiency programs are our drivers on the road to
sustainable corporate success. Ethical behavior is an inseparable aspect of all of
our activities. In other words, integrity forms the basis for our dealings with one
another within the Group and the way we conduct our business activities. Our
shared understanding of what integrity means to us was laid down in our jointly
developped Integrity Code. Through a variety of initiatives and an ongoing dialog,
we are firmly establishing integrity in the corporate culture at Daimler.