Mercedes 2013 Annual Report Download - page 202

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4. Revenue
Table  F.13 shows the composition of revenue at Group level.
Revenue by segment  F.92 and region  F.94 is presented
in Note 33.
5. Functional costs
Cost of sales. Items included in cost of sales are shown
in table  F.14.
Amortization expense of capitalized development costs
in the amount of €1,134 million (2012: €982 million) is presented
in expense of goods sold.
Selling expenses. In 2013, selling expenses amounted
to €10,875 million (2012: €10,455 million). Selling expenses
include direct selling costs as well as selling overhead expenses
and consist of personnel expenses, material costs and other
selling costs.
General administrative expenses. General administrative
expenses amounted to €3,865 million in 2013 (2012: €3,974
million) and comprise expenses which were not attributable
to production, sales or research and development functions,
and include personnel expenses, depreciation and amortization
on fixed and intangible assets, and other administrative costs.
Research and non-capitalized development costs.
Research and non-capitalized development costs were €4,101
million in 2013 (2012: €4,179 million) and primarily comprise
personnel expenses and material costs.
Optimization programs. Measures and programs with imple-
mentation costs that materially impacted EBIT of the segments
are briefly described below.
Daimler Trucks. At the end of January 2013, Daimler Trucks
announced workforce adjustments as part of its goal of increas-
ing its profitability by stronger utilization of scale effects.
In the administrative sector in Brazil a voluntary redundancy
program was launched in the first quarter of 2013 targeting
a reduction of approximately 850 people (including Daimler
Buses). Furthermore, in non-productive areas in Germany,
a reduction of approximately 800 people is planned for which
a program was started in May 2013, based on socially accept-
able voluntary measures.
Revenue
2013 2012
In millions of euros
Sales of goods 103,594 100,531
Rental and leasing business 10,966 10,166
Interest from the financial services
business at Daimler Financial Services
3,040
3,224
Sales of other services 382 376
117,982 114,297
F.13
Cost of sales
2013 2012
In millions of euros
Expense of goods sold -82,979 -80,617
Depreciation of equipment on operating leases -4,376 -3,813
Refinancing costs at
Daimler Financial Services
-1,578
-1,861
Impairment losses on receivables from
financial services
-416
-390
Other cost of sales -3,108 -2,140
-92,457 -88,821
F.14