Mercedes 2013 Annual Report Download - page 73

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C | Combined Management Report | Corporate Profile
As the biggest globally active manufacturer of trucks above
6 metric tons gross vehicle weight, Daimler Trucks develops
and produces vehicles in a global network under the brands
Mercedes-Benz, Freightliner, Western Star, FUSO and Bharat-
Benz. The division’s 27 production facilities are in the NAFTA
region (14, thereof 11 in the United States and 3 in Mexico),
Europe (7), Asia (3), South America (2) and Africa (1). In our new
truck plant in Chennai, India, trucks of the new BharatBenz
brand have been rolling off the production lines since June 2012.
In 2014, we will launch additional new models. We intend
to use the production site also to develop new export markets
in Asia and Africa. In China, Beijing Foton Daimler Automotive
Co., Ltd. (BFDA), a joint venture with our Chinese partner Beiqi
Foton Motor Co., Ltd., has been producing trucks under the
Auman brand since July 2012. Daimler Trucks’ product range
includes light-, medium- and heavy-duty trucks for local and
long-distance deliveries and construction sites, as well as special
vehicles for municipal applications. Due to close links in
terms of production technology, the division’s product range
also includes the buses of the Thomas Built Buses and FUSO
brands. Daimler Trucks’ most important sales markets in 2013
were Asia with 34% of unit sales, the NAFTA region (28%),
Western Europe (14%) and Latin America excluding Mexico (12%).
Daimler Trucks’ area of responsibility also includes our invest-
ment in Tognum (since January 9, 2014, Rolls-Royce Power
Systems AG), a globally leading supplier of complete systems
in the field of industrial engines. This company is controlled
by Rolls-Royce Power Systems Holding GmbH, in which Daimler
and Rolls-Royce Holdings plc each holds a 50% interest.
The product range of the Mercedes-Benz Vans division
in the segment of medium-sized and large vans comprises
the Sprinter, Vito and Viano series. In 2012, we expanded
our portfolio with the addition of a city van, the Mercedes Benz
Citan, making us a full-range supplier in the vans business.
The division has production facilities at a total of seven locations:
in Germany, Spain, the United States, Argentina, China in
the context of the joint venture Fujian Benz Automotive Co.,
Ltd, and France in the context of the strategic alliance with
Renault-Nissan; since the second half of 2013, the Mercedes-
Benz Sprinter has been produced under license also by our
partner GAZ in Russia. The most important markets for vans
are in Western Europe, which accounts for 63% of unit sales.
As part of the “Vans goes global” business strategy, we are also
increasingly developing the growth markets of South America
and Asia as well as the Russian van market through appropriate
distribution and production activities in those regions. We
intend to continue our growth also in the North American van
market, where the Sprinter is sold not only as a Mercedes-Benz
vehicle but also under the Freightliner brand.
The Daimler Buses division with its brands Mercedes-Benz and
Setra continues to be the world’s leading manufacturer in its
core markets in the segment of buses above 8 tons. The product
range supplied by Daimler Buses comprises city and intercity
buses, coaches and bus chassis. The most important of the 13
production sites are in Germany, France, Spain, Turkey, Argentina,
Brazil and Mexico. In 2013, 49% of Daimler Buses’ revenue
was generated in Western Europe and 26% in Latin America
(excluding Mexico). While we mainly sell complete buses in
Europe, our business in Latin America, Mexico, Africa and Asia
is focused on the production and distribution of bus chassis.
Mercedes-Benz
Cars
Daimler Tr ucks Mercedes-Benz
Vans
Daimler BusesDaimler
Financial Services
€64.3 billion
96,895
€31.5 billion
79,020
€9.4 billion
14,838
€4.1 billion
16,603
€14.5 billion
8,107
Revenue
Employees
Brands
Daimler Group structure 2013
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