Mercedes 2013 Annual Report Download - page 61

B | Efficient Operation — Profitable Growth.
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To further optimize our structures and costs, we are combining our engine portfolio to create a cross-brand generation
of heavy-duty engines.
E see pages 28 f
On its way to the top, Daimler has introduced efficiency
programs and embedded them in the divisions’ existing strate-
gies. For example, the “Mercedes-Benz 2020” strategy was
supplemented by the “Fit for Leadership” (F4L) component.
In this way, processes can be made even more flexible, faster
and more efficient.
Fit for the future — with new production technologies
and even better processes.
The Mercedes-Benz plants in Kecskemét and Rastatt are
also reporting positive results. The new compact cars from
Mercedes-Benz are being produced there using cross-plant
processes. Thanks to variable capacities and optimized capac-
ity utilization, this production network is making a significant
contribution to the cost efficiency of compact car production.
A lever for even greater productivity, flexibility,
and profitability.
Daimler’s commercial vehicle divisions are also continuing
along their course. Optimization programs are safeguarding
the divisions’ profitability goals: “Performance Vans 2013”
at Mercedes-Benz Vans, “GLOBE 2013” at Daimler Buses
and “Daimler Trucks #1” - the supplementary initiative
of the “Global Excellence” strategy - at Daimler Trucks.
The central focus of Daimler Trucks #1 is the platform and
module strategy. Here, Daimler Trucks is focusing on a
global product portfolio across all three weight categories
for the three truck regions. With this strategy, we can
offer optimally customized vehicles and technologies to
our customers all over the world and take full advantage
of savings potential over the long term.
Sustainable growth according to plan.
We aim to realize earnings contributions of approximately
4 billion in total by the end of 2014 with the help of the
following programs: “Fit for Leadership” at Mercedes-Benz
Cars, “Daimler Trucks #1” at Daimler Trucks, “Performance
Vans 2013” at Mercedes-Benz Vans and “GLOBE 2013” at
Daimler Buses. In this way, we will put our growth strategy
on a solid financial foundation — and we are implementing
this strategy according to plan.