Mercedes 2013 Annual Report Download - page 145
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149
D | The Divisions | Contents
150 – 155 Mercedes-Benz Cars
– Unit sales and revenue at record levels
– “Fit for Leadership” pushed forward
– Successful continuation of product offensive
– New S-Class sets standards for safety, comfort
and luxury
– Performance brand AMG on a growth path
– Numerous awards for Mercedes-Benz
– Strengthened market presence in China
– Presentation of “Best Customer Experience”
– Extensive investment in worldwide production network
– CO2 emissions reduced to an average of 134 g/km
– EBIT of €4.0 billion (2012: €4.4 billion)
156 – 160 Daimler Trucks
– Unit sales at highest level since 2006
– Profitability secured by “Daimler Trucks #1”
– Product offensive completed: new Arocs for construction
sector, new Atego for light- and medium-duty delivery
transport, and special vehicles SLT, Econic and Unimog
– Successful completion of Euro VI introduction before
new standard takes effect
– Further progress with fuel economy
– Successful development of joint ventures in Russia and Asia
– EBIT of €1.6 billion (2012: €1.7 billion)
161 – 163 Mercedes-Benz Vans
– Unit sales above prior-year level
– Successful implementation of measures to improve earnings
– Market launch of new Sprinter
– Activities in China strengthened by new research and
development center
– Production start of Sprinter Classic in Russia
– EBIT of €631 million (2012: €543 million)
164 – 166 Daimler Buses
– Higher unit sales in all core markets
– “GLOBE 2013” growth and efficiency offensive shows
effects
– Product portfolio changed over to Euro VI emission
technology
– Numerous international major orders received
– Significant improvement in EBIT to plus €124 million
(2012: minus €221 million)
167 – 169 Daimler Financial Services
– Three million vehicles financed for the first time
– Continued progress for the insurance business
– Approximately 600,000 customers for car2go
– Expansion of digital sales channels
– Awards for customer and dealer satisfaction and
attractiveness as an employer
– EBIT in prior-year magnitude at €1.3 billion
D | The Divisions.