Marks and Spencer 2010 Annual Report Download - page 31

Overview p01 
Performance & KPIs p14 
Brand & marketplace p20 
Operating & financial review 
Governance p50 
To find out more, visit marksandspencer.com/annualreport2010 27
Financial statements p78 
sustainable fisheries by 2012. Over the next
year WWF will work with us to evaluate the
sustainability of our fish products and
identify and develop more
sustainable sources.
We continue to source
our fresh produce from the
UK and wherever possible
locally. For example, we
now sell UK grown flowers
all year round, such as
our Autograph bloom
chrysanthemums grown in
Cheshire. We have also sourced
sugar snap peas from British
growers for the first time.
Looking ahead
M&S has always been synonymous with
innovation and we will deliver on our promise
to renew 25% of our range each year, by
anticipating and setting new food trends.
We will ensure our stores offer the breadth
of goods required by our customers, while
continuing to build on our improved value
position and further developing our
promotional offers, to give our customers
the best quality and excellent value for
money.
Over the next two years, operational
improvements will ensure we get more of
the right products on to our shelves at the
right time. By enhancing on shelf availability
we will improve our customer service
proposition so that it matches the high
quality of our Food offer.
Each dish contains a carefully calculated
balance of proteins and carbohydrates to
help you lose weight as part of a calorie
controlled eating plan.
We know health is a consideration in
40% of all food purchases and we are
already seeing new customers buying the
range, with hearty portion sizes appealing to
men. Its popularity has not been at the
expense of Count on Us, where sales have
increased by 13%.
In September 2009 we launched the
M&S Sweet Shop, complete with the first
ever confectionery range to be 100% free
from artificial flavours and colours. The range
includes old favourites like cola cubes and
milk bottles. Our confectionery performance
has subsequently improved by over 5%.
We also introduced customers to black
apricots and peppers with high levels of
vitamins A, C and E, as well as baby pears
and the flower sprout – a cross between a
brussel sprout and kale, named exclusively
by Good Housekeeping readers.
TRUST
From clear product labelling to our
dealings with suppliers, customers trust
us to do the right thing. As we set out
on page 36 of our Plan A section, our
environmental and ethical credentials
are an essential feature of the food
we sell.
We have had a sustainable fishing
policy for over a decade and this year
became the first UK company to sign
the World Wildlife Foundation (WWF)
Seafood Charter to work towards our
objective of sourcing all seafood from
Marine Stewardship Council or other
INNOVATION
Below: Soft Brews Available in citrus, apple and
blackcurrant flavours, soft brews are produced in
the same way as beer. However, by stopping the
process before fermentation they have all the taste
but none of the alcohol.
TRUST & INNOVATION
Above: Chocolate Butterflies We pride ourselves
on being first to market with innovative, sustainable
products. We were first to launch a chocolate
wrapper that grows into flowers. The wrapper’s
paper packaging includes seeds that grow into
Candytuft flowers, which attract butterflies.
QUALITY
Above: The Great British Breakfast This year
we committed to sourcing all our bacon, sausages
and eggs from British farmers. It reflects our
confidence in the quality of these products, and
makes us the first retailer to offer 100% British
across these ranges.