Lifetime Fitness 2012 Annual Report Download - page 3

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2902 Corporate Place
Chanhassen, MN 55317
tel // 952.947.0000
lifetimefitness.com
February 28, 2013
To our Shareholders,
I am pleased to reect upon our 2012 business highlights and share our key priorities for
2013 as we continue to build our Healthy Way of Life Company and brand.
In 2012, we maintained focus on being a growth company, while concentrating on the
consistent delivery of excellence in our programming and improving our return on
invested capital.
Our team’s unwavering commitment to serve members yielded double-digit growth in
revenue, operating prot, net income, and earnings per share. Furthermore, our focus on
providing best-in-class programs and services resulted in total-center revenue growth
above 10%, along with solid revenue per membership and same-store sales.
A signicant factor behind these results is the rigorous focus we place on team member
certication and training initiatives, regular audits on the delivery of our programs and
services, and ongoing member feedback. All of these measures help us ensure that every
detail of a member’s experience with Life Time aligns with their expectations and the
comprehensive healthy way of life approach we intend to provide.
Regardless of how a consumer chooses to engage with Life Time – through access
memberships to our centers, participation in interest-specic programs or athletic events,
product purchases or other subscription-based offerings – we commit to providing
unparalleled service and value. This ongoing commitment is key to our business growth
and success, and the tremendous customer satisfaction and referrals we enjoy.
Because all of our centers, programs, services and events are created and operated from
the member point of view and via our comprehensive, healthy way of life approach,
we are afforded the opportunity to continue differentiating our company and brand
relative to the typical health club or gym. Life Time uniquely is The Healthy Way of
Life Company.
For 2013, we continue to invest in our business with the goal of creating an enduring
foundation of future growth. Our strategy includes opening new centers and launching
new membership and programming initiatives, and expanded products and services.