Lifetime Fitness 2012 Annual Report Download - page 19

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13
• local salons, cafés and businesses offering similar ancillary services;
• exercise and small fitness clubs and studios, including Anytime Fitness, Curves International and Snap
Fitness;
• racquet, tennis and other athletic clubs;
• amenity and condominium clubs;
• country clubs;
• online personal training and fitness coaching;
• the home-use fitness equipment industry;
• athletic event operators and related suppliers; and
• providers of wellness and other healthy way of life orientated products and services.
The health and wellness industry is highly competitive. While competition in the industry varies from market to
market, it may be impacted by various factors, including the breadth and price of membership offerings and other
products and services, the flexibility of membership options, the overall quality of the offering, name or brand
recognition and economies of scale. We believe that our comprehensive product offering and focus on services,
amenities and value provide us with a distinct competitive advantage, positioning us well in the health and wellness
industry.
Government Regulation
Our operations and business practices are subject to regulation at federal, state and local levels, including consumer
protection regulation related to our advertising, marketing, and sales efforts; health and safety regulation and
licensing requirements related to our café, spa, aquatics, child care and ancillary health and fitness-related products
and services; and regulation related to the collection, use and security of personal information about our members,
guests and purchasers.
With respect to the health and fitness industry specifically, state statutes regulate the sale and terms of our
membership contracts. State statutes often require that we:
• include certain terms in our membership contracts, including the right to cancel a membership, in most
cases, within three to 10 days after joining, and receive a refund of enrollment fees paid;
• escrow funds received from pre-opening sales or post a bond or proof of financial responsibility; and
• adhere to price or financing limitations.
Trademarks and Trade Names
We own several trademarks and service marks registered with the U.S. Patent and Trademark Office, including,
among others, LIFE TIME FITNESS®, EXPERIENCE LIFE®, T.E.A.M. TRAINING EDUCATION
ACCOUNTABILITY MOTIVATION® and MYHEALTHSCORE®. We have also registered our logo and our LIFE
TIME FITNESS Triathlon logo. We also registered the “LIFE TIME FITNESS” mark in certain foreign countries.
We believe our trademarks and trade names have become important components in our marketing and branding
strategies. We believe that we have all licenses necessary to conduct our business. In particular, we license the mark
“LIFE TIME” in connection with our nutritional products so that we can market and distribute them under the LIFE
TIME FITNESS® brand.
Available Information
Our corporate website is lifetimefitness.com. We make available through our website, free of charge, all reports and
amendments to those reports filed or furnished pursuant to Section 13(a) of the Securities and Exchange Act of