Lifetime Fitness 2012 Annual Report Download - page 14

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most amenities available to adults. Child center services are available for up to two hours per child per day while
members use our centers. During this time, children ages one to five years can participate in enrichment programs,
such as music, movement and arts and crafts while children ages six to 11 years can participate in Kids Play, which
includes gym and rock wall activities. The child center features a computer center, separate infant and toddler
playrooms and numerous children's activities. We hire employees that are dedicated to working in the child centers
to provide children with an enjoyable experience.
Additional Programs. All of our large format centers offer a variety of additional programs for children, which may
include birthday parties, school break camps, parents' night out, sports and fitness classes and swimming lessons.
For adults, we offer a variety of sports leagues and interest-driven clubs.
Memberships
We define a membership in two ways: Access memberships and non-access memberships or other subscriptions. As
of December 31, 2012, we had 787,003 memberships, comprised of 682,621 Access memberships and 104,382 non-
access subscriptions. As of December 31, 2012, we had 1,506,777 members, an average of 1.9 members per
membership.
Access Membership Plans. We offer a variety of convenient month-to-month membership with no long-term
contracts. Our members typically pay a one-time joining fee, which includes an initiation fee and an administrative
fee, and receive an initial 14-day money back guarantee. In this document, we refer to the total cost to join as an
enrollment fee. Within each Access type of membership we define a singular membership as one individual, couple
or family. For example, a family of three people would be considered one membership. We have five Access
membership levels, which are Bronze, Gold, Platinum, Onyx and Diamond. These are the memberships and levels
we historically defined as memberships. Within most Access membership levels, a member may purchase full access
to only one club or, with an elite membership, access to all clubs at that membership level and below. Depending on
the center classification, a member is required to have a minimum membership level. Decisions of center
designation are made on a center-by-center basis and are dependent on the market presence, demographic nature,
population density, initial investment in the center and available services and amenities.
All Access memberships, regardless of level, typically include 24-hour access, locker and towel service, group
fitness classes (such as core, studio cycle and yoga), various educational programs, and Member Advantage (an
offering that provides discounts on purchases from national and local businesses for Life Time members). Members
may also take advantage of equipment orientations and participate in health and fitness assessments.
If members upgrade their membership plan, they typically receive enhanced benefits depending on plan level. These
benefits may include access to a greater number of centers nationwide, more guest privileges, higher-end amenities
and additional programs and services.
Part of the Access membership plan offering is a junior membership. Children under the age of 12 qualify for a
junior membership, with dues of $6 to $15 per month, depending on the center. The junior membership provides
access to the child center, pools and gymnasiums at designated times. We do not count junior memberships as
incremental reported memberships since they are already part of the Access membership. We also have occasionally
offered other membership plans aimed to attract niche members.