Lifetime Fitness 2012 Annual Report Download - page 12

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6
Center Environment
Our centers generally combine modern architecture and decor with state-of-the-art amenities. Most of our current
model and large format centers are freestanding buildings designed with open architecture and naturally illuminated
atriums that create a spacious, inviting atmosphere. With finishes such as limestone floors, wood lockers and granite
countertops, our centers are carefully designed to create an appealing and luxurious environment that attracts and
retains members and encourages them to visit the center. Moreover, we have specific staff members who are
responsible for maintaining the cleanliness of the entire center. We regularly update and refurbish our centers to
maintain a high-quality experience. Our commitment to quality and detail provides a similar look and feel at each of
our large format centers.
The table below displays the wide assortment of amenities, services, activities and events typically found at our
large format centers, including our current model centers:
Amenities Services Activities and Events
Cardiovascular Equipment 24-Hour Availability Aquatics
Free Weight and Resistance Equipment Towel Service Athletic Leagues
Group Fitness Studios Locker Service Kids' Birthday Parties
Studio Cycle Theaters Experience Life® Magazine Martial Arts
LifePowerSM Studio Massage Therapy Kids’ Club
Basketball/Volleyball Courts Health and Fitness Assessments Pilates
Racquetball/Squash Courts Metabolic Testing Group Fitness Classes
Lap Pool and Whirlpool Spas Personal Training Studio Cycling
Zero-depth Entry Swimming Pools T.E.A.M. Programs Sports Training Camps
Two-story Waterslides Weight Loss Programs Summer and Vacation Camps
Saunas Nutritional Products Swimming Lessons
Rock Climbing Cavern Nutrition Coaching Yoga
Child Center Endurance Coaching Dance Classes
LifeSpa Member Advantage Athletic Events
LifeCafe and Pool-side Bistro myLT.com and Other Online Services Social Events
Men’s, Women’s and Family
Locker Rooms Cardiovascular and Resistance
Training Run Club, Cycle Club and Other
Interest-Driven Clubs
Fitness Equipment and Facilities. To help members develop and maintain a healthy way of life, train for athletic
events or lose weight, our centers have up to 400 pieces of cardiovascular and resistance training equipment plus
free weights. Exercise equipment is arranged in spacious workout areas to allow for easy movement from machine
to machine, facilitating a convenient and efficient workout. Equipment in these areas is arranged in long parallel
rows that are clearly labeled by muscle group, allowing members to conveniently customize their exercise programs
and reduce downtime during their workouts. Due to the large amount of equipment in each center, members rarely
have to wait to use a machine. We have in-house technicians who service and maintain our equipment. In addition,
we have large-screen televisions in several areas of the center.
Our current model centers have large indoor and outdoor recreation pools with zero-depth entrances and water
slides, lap pools, saunas, steam baths and whirlpools. A majority of these centers also have at least two regulation-
size basketball courts that can be used for various sports activities, as well as other dedicated facilities for group
fitness, cycling, rock climbing, racquetball and/or squash. In addition, we have tennis facilities at 16 locations with
professional instruction.
Personalized Services for Individuals and Small Groups. On average, we employ 25 personal trainers in a current
model center. Our personal trainers are skilled in assessing and formulating effective individual and group exercise
programs. Our personal training program aims to improve the health and fitness of our members and be considered a