Lifetime Fitness 2012 Annual Report Download - page 15

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9
The following table compares our different Access membership plans as of December 31, 2012:
Bronze Gold Platinum Onyx Diamond
Fitness, Outstanding Exceptional Premium
Value and fun and club service benefits, value
affordability relaxation amenities and luxury and privileges
Number of centers 18 51 16 11 9
Enrollment fee $0-105 $0-115 $0-115 $0-145 $0-165
Individual dues $40-55 $60-75 $70-85 $90-115 $120-140
Family dues $100-135 $130-155 $150-165 $200-255 $250-270
Center access All Bronze
centers
(18)
All Bronze and
Gold centers
(69)
All Bronze,
Gold and
Platinum
centers
(85)
All Bronze,
Gold, Platinum
and Onyx
centers
(96)
All centers
(105)
Non-Access Memberships and Other Subscription Plans. We offer a non-access membership for members who
choose to “freeze” rather than terminate their Access membership with us. Non-access memberships are $10 to $20
per month, whether an individual, couple or a family. Non-access members continue to have online access to
myLT.com, which includes Member Advantage and interest-area content, a subscription to Experience Life®
magazine and the ability to resume Access membership without paying joining fees. We experienced significant
growth in this membership type in 2011 and 2012, which we believe was due to our members’ desire to maintain a
relationship with Life Time Fitness. In the future, we may develop and implement other membership or subscription
plans that will not have full access to the centers. These types of memberships will be included in this category of
non-access and other subscription plans.
Usage
Our centers are generally open 24 hours a day, seven days a week. We typically experience the highest level of
member activity at a center during the 5:00 a.m. to 11:00 a.m. and 4:00 p.m. to 8:00 p.m. time periods on weekdays
and during the 8:00 a.m. to 5:00 p.m. time period on weekends. Our centers are appropriately staffed during peak
and non-peak hours to provide each member with a positive experience. We have introduced a number of initiatives
focused on getting our members more involved and connected with the goal of higher membership usage and
increased member satisfaction. The following table reports our usage statistics:
For the Year Ended December 31,
2012 2011 2010 2009 2008
Total number of visits (in millions) 68.4 63.8 60.1 57.7 50.4
Average number of visits per month, per center (1) 55,893 58,456 57,407 57,792 56,300
Average number of visits per year, per membership 100 99 98 98 94
(1) The average number of visits per month, per center declined in 2012 due to the acquisition of nine former LFF
centers. These nine centers are smaller and have lower membership bases than our typical centers. In 2012,
excluding these nine centers from the calculation, our average number of visits per month, per center increased to
58,743, while the average visits per year, per membership remained at 100.
New Center Site Selection and Construction
Site Selection. Our management devotes significant time and resources to analysis of each prospective site
(including both undeveloped land and existing facilities available for lease) on the basis of facts. We look at the
physical geography of the site, the highway patterns and drive times, demographics within primary and secondary
trade areas as well as cultural and competitive information. We focus mainly on markets that will allow us to operate