Incredimail 2013 Annual Report Download - page 29

ClientConnect offers, inter alia, a proprietary cloud-
based platform, which allows online publishers to create, implement and distribute
web browser toolbars and other monetization tools and services to targeted audiences, and to subsequently administer this platform. The platform
includes software applications and tools that provide comprehensive solutions for the full customization of the various aspects of the
monetization platforms graphical user interface ("GUI"), including a toolbar, as well as additional features, tools and services (such as a search
box, home page takeover, web applications, search protect and value apps), through a user-friendly online drag and drop system.
Publishers distribute their monetization platform together with features, tools and services made available via the platform, including
additional third party content features or services that publishers decide to offer to end users, who can then choose to download and install the
toolbars and the related features or services (as applicable). End users may also utilize the toolbars for Internet searches that are powered by
search providers with which ClientConnect contracts. As part of the monetization platform installation process, end users are able to (i) replace
their home page with the ClientConnect home page, where users may conduct searches or follow links to advertisements that advertisers may
display; (ii) install ClientConnect search protect software, which may be distributed also on a stand alone basis, which is designed to maintain
the end user's selected browser settings and to prevent third party software downloads from changing such settings; and (iii) use the value apps
tool (a tool developed by ClientConnect for the aggregation and optimization of ClientConnect and third party applications, services and offers),
which is offered as a toolbar feature or as a standalone software product to end users.
In addition, ClientConnect allows online publishers to set up syndicated searches on their individual websites, and to monetize their
users’ other search assets, such as browser default search, new tab search, and error page redirection.
The main operations of ClientConnect are located in Ness-
Ziona, Israel, and it has wholly owned subsidiaries in San Francisco,
California and Amsterdam, Netherlands.
B. BUSINESS OVERVIEW
Overview
Our legacy software applications offer advantages for consumers and are designed to make various aspects of their online experience
simpler, safer and more enjoyable. Our CodeFuel solution, which we launched following our acquisition of ClientConnect in January 2014, is
targeted at digital businesses, and empowers them to optimize their distribution and maximize revenue. Servicing software devlopers, while
being one ourselves, we understand the needs of publishers, and our solution enables developers to focus on creating high-
quality digital
product and content. The Perion team brings decades of experience in operating and investing in digitally-
enabled businesses, and we continue to
innovate and create value for the application ecosystem. Today, we have contracted with over 260,000 online publishers and developers in over
120 countries who utilize our solutions for distribution and monetization of their offerings.
Our legacy applications are designed to enhance our users’
online experience in a variety of ways. IncrediMail is a unified messaging
application that enables consumers to manage multiple email accounts and Facebook messages in one place with an easy-to-
use interface and
extensive personalization features, and is available in over 100 countries in 8 languages. Smilebox is a leading photo sharing and social
expression product and service that quickly turns life's moments into digital keepsakes for sharing and connecting with friends and family in a
fun and personal way. SweetIM is an instant messaging application, enabling consumers to personalize their everyday communications with free,
fun and easy-to-use content.
All of our legacy products were initially offered for use on desktop computers. In line with the emergence and increasing importance of
mobile platforms over the last few years, we have developed and marketed products for use on mobile platforms as well. In September 2011, we
introduced Smilebox for the iPhone, which has since recorded 2.0 million downloads. In March 2013, we introduced a mobile e-
mail client,
now available for the iPad, iPhone and most recently for Android and have so far registered over 0.7 million downloads.
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