Incredimail 2013 Annual Report Download - page 222
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Bing Brand Usage Guidelines
This section provides guidelines for using the Bing brand elements for Bing searchboxes on your sites. The guidelines are applicable regardless
of method of search, either via the API or through direct queries to http://www.bing.com .
Bing Text Brand Signature Guidelines
The Bing text brand signature includes the brand text that reads Bing™ (with trademark). In instances where Bing or a Bing service is
referenced in text in a sentence, on the first mention of a trademarked name in body copy, the trademark symbol (™) should be used, e.g.,
Bing™.
In-depth information regarding use of Microsoft trademarks may be found at the General Microsoft Trade mark site. Reference the guidelines at
http://www.microsoft.com/about/legal/trademarks/usage/general.mspx .
Logo Usage Guidelines
Full Color and Reverse Color versions of the logo are the only two versions that should be used in user interfaces that include the Bing
searchbox.
Logo Orientation
The Bing brand signature should never vary in orientation from how it appears in the artwork provided in the product. Always position the Bing
logo at a 0 degrees horizontal angle. Never tilt it or position it at an angle that is not perpendicular.
Logo Minimum Size
The graphic below shows the Bing logo at its smallest acceptable size. The logo (excluding the trademark symbol) should never be less
than .625” in print or 45 pixels online.
.625” or 45 px wide
●
References to the Bing name in text must always have an uppercase B.
●
Never abbreviate Bing. For example, do not use BG, B Search, and so on.
●
Never use Microsoft or Bing in the possessive form, such as
“Microsoft’s Bing features are excellent.” Instead, use the company name as
an adjective. For example, you can say
“
Microsoft Bing features are excellent.
”